This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How To Find An SEO Consultant: Navigating Promises and Realities of Search Engine Optimization in 2024
Search Engine Optimization (SEO) stands as a cornerstone for success, driving visibility, engagement, and conversions. It’s one of the few channels where the user provides the intent to purchase or research a purchase online. As search engines become dominant as the medium between the consumer and the brand, search engine optimization exploded in growth as an industry. The industry has…
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RFP360: Emerging Technology To Take The Pain Out Of RFPs
I’ve spent my entire career in software sales and marketing. I have hustled to bring in hot leads, accelerate the sales cycle, and win deals — which means I’ve invested hundreds of hours of my life thinking about, working on, and responding to RFPs — a necessary evil when it comes to winning new business. RFPs have always felt like…
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Blunders Learned from Publishing a Book… and the Playbook I’d Follow Today
Fifteen years ago, I did something that many people dream about but few actually finish: I wrote a book. 11te Blogging for Dummies. I was proud. Exhausted, but proud. After all, writing a book is no small feat—it’s research marathons, late-night typing sessions, and the constant hum of imposter syndrome whispering, Who do you think you are, writing a book?…
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Why Your Marketing Department Needs To Invest In An Internal Communication Strategy
Every week, our company gets together for a company call where we discuss each client and the work that we’re getting done. It’s a critical meeting… we often identify sales opportunities to upsell clients, we identify fantastic work that we should be promoting with our marketing, and we educate one another on solutions, tactics, and strategies to get the job…
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Debt Collection for E-Commerce Startups: The Definitive Guide
Transaction-based losses are a fact of life for many businesses because of chargebacks, unpaid bills, reversals, or unreturned products. Unlike lending businesses that have to accept a large percentage of losses as part of their business model, many startups treat transaction losses as a nuisance that doesn’t require much attention. This can lead to spikes in losses because of unchecked…
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SEOReseller: Expand Your Agency’s Offerings With This White Label SEO Solution
I’ve been an outspoken opponent of pure SEO consulting for some time. While there are some amazing consultants out there, I’m stunned at the advice that I hear many SEO agencies providing their clients. We’ve been assisting an e-commerce platform this year and their niche platform is already dominating organically due to the performance and customer experience they’re providing. Not…
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Pulse: Boost Conversions with Real-Time Social Proof
In a digital landscape filled with skeptical consumers and short attention spans, capturing a website visitor’s interest—and keeping it—can feel almost impossible. Without any form of social proof, visitors may not trust your brand or feel compelled to take action, whether signing up for a newsletter, booking a demo, or completing a purchase. Social proof aims to solve this challenge.…
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Bridging the Offline-Online Gap: How Data Onboarding Supercharges Multi-Channel Marketing
Customer data is scattered. It 1des in your CRM, POS, ESP, loyalty program, and website analytics. Each of these data sources tells part of the customer story… but none of them tells the whole truth. Without integration, you’re working with fragments: valuable, but incomplete. Data onboarding is the process that brings it all together. By connecting offline customer data with online identities,…
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Navigating the Minefield of Mobile Ad Fraud: Strategies, Insights, and State of the Industry
Mobile ad fraud is a significant challenge within the advertising industry, undermining the effectiveness and efficiency of mobile campaigns. Understanding the various forms of fraud and implementing strategies to combat them is crucial for advertisers looking to safeguard their investments. In 2021, the estimated mobile ad fraud exposure was $2.1 billion. Appsflyer What Is Mobile Ad Fraud? Fraudsters make money…
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How to Have an Effective Annual Sales Meeting
It’s already heading into the fourth quarter when leadership teams begin their new year planning. Your annual sales kickoff is one of the most essential events in a company’s calendar. It’s not simply about reviewing goals and handing out awards—it’s about rallying your sales organization around a shared vision, providing clarity on where the market is going, and equipping every…
