This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Public Relations
Prowly: An Easy and Affordable PR and Media Relations Platform (PRM) For Any Size Team
Suppose you’re a business with a public relations (PR) team, a freelance public relations professional, or a public relations firm. In that case, finding a comprehensive Public Relations Management (PRM) platform is an absolute must. What is a PRM Platform? A PRM platform enables a public relations professional to do all of the tasks associated with their job with the…
- Advertising Technology
Alt IDs: An Improvement or Replacement in Adtech?
The evolution of Alt IDs in adtech marks a pivotal moment in our industry’s trajectory. We’re all experiencing the realities of consumer targeting shifts as third-party cookies fade away – but so many brands, agencies, and vendor partners question their impact. It seems like there are two camps forming: people thinking Alt IDs are simply a replacement to cookies, and…
- E-commerce and Retail
Cardlytics: Bank Card-Linked Marketing
Your ability to target consumers based on geography and purchase history is continuing to improve. Financial institutions can now open the gateway to rewards, loyalty programs and offers directly purchased using your bank card. Card-Linked Marketing (CLM) is when marketers reach consumers directly through their online bank statements. In fact, Bank of America is already using Cardlytics to power BankAmeriDeals.…
- Analytics & Testing
DemandJump: Predictive Marketing and Competitive Intelligence
The Internet is an amazing source of data that, if mined, can produce a wealth of knowledge. But according to this year’s CMO Survey, only one-third of marketers are able to prove the impact of their marketing spend, only half are able to obtain a good qualitative sense of the impact, and almost 20% are able to measure any impact…
- Email Marketing & Automation
6 Best Practices You Should Follow When Optimizing Your Email Unsubscribe Page
We’ve shared statistics on why people unsubscribe from your marketing emails or newsletters. Some may not even be your fault, as subscribers are inundated with so many emails that they need relief. Here are some key statistics: 53% of consumers reported getting too many emails from retailers. 45% unsubscribe because the emails aren’t mobile-friendly. 40% won’t unsubscribe if given the…
- Email Marketing & Automation
Mailtimer: Boost Your Email Conversions with Eye-Catching Countdown Timers
Marketers face the constant challenge of capturing their audience’s attention and driving conversions. With countless emails flooding inboxes daily, finding ways to stand out and encourage recipients to take action is crucial. Creating a sense of urgency for an email subscriber to take action effectively increases email click-through rates (CTR) and conversions (CR). And there’s no more effective element for…
- Email Marketing & Automation
Mobile Marketing: Drive Your Sales With These 5 Strategies
By the end of this year, over 80% of American adults will have a smartphone. Mobile devices dominate both the B2B and B2C landscapes and their usage dominates marketing. Everything we do now has a mobile component to it that we must incorporate into our marketing strategies. What is Mobile Marketing Mobile marketing is marketing on or with a mobile…
- Artificial Intelligence
Boost Customer Engagement: Strategic Identity Matching in X Steps
In the digital age, engaging with your audience goes beyond traditional marketing techniques. It’s about understanding and connecting with customers on a personal level. This guide delves into the art of strategic identity matching, offering a roadmap for business owners, marketing professionals, and sales leaders to enhance customer engagement effectively. Here are 10 Steps to Boosting Customer Engagement Ensure Data…
- Analytics & Testing
Digital Transformation and the Importance of Integrating a Strategic Vision
One of the few silver linings of the COVID-19 crisis for companies has been the necessary acceleration of digital transformation, experienced in 2020 by 65% of companies according to Gartner. It’s been on fast-forward since businesses across the world have pivoted their approach. As the pandemic has kept many people avoiding face-to-face interactions in stores and offices, organizations of all types have…
- Social Media & Influencer Marketing
A Writer? 7 Potent Ways to Make Your Book an International Bestseller
No doubt, if you are an aspiring writer then at some point of your career you must have asked the question, How to make my book a bestseller? to the publisher or any bestselling author. Right? Well, being a writer, if you want to sell your books to the maximum possible number of readers and get appreciated by them then…
