This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Sales Enablement, Automation, and Performance
3 Ways Sales Conversations Have Changed Over The Years
Traditional sales conversations are changing forever. Salespeople can no longer rely on customary talking points and discovery models to navigate the sales cycle. This leaves many salespeople with little alternative but to regroup and understand the new reality of what makes a successful sales conversation. But, before we go there, how did we get here? Let’s examine 3 ways that…
- Content Marketing
Corporate Blogging: Ten Frequently Asked Questions from Companies
If there’s one thing that pulls you back to reality, it’s meeting with regional businesses to discuss blogging and social media. Chances are, if you’re reading this, you understand blogging, social media, social bookmarking, search engine optimization, etc. You’re the exception! Outside the ‘blogosphere’, corporate America is still wrestling with finding a domain name and putting up a web page.…
- Customer Data Platforms
Micro-Moments and Customer Journeys
The online marketing industry continues to progress in providing technology that enables marketers to predict and deliver roadmaps to help consumers and businesses convert. We’ve made some assumptions up to this point, though. The general theme of personas and sales funnels is much more porous and flexible than we ever imagined. Cisco has provided research that shows that the average…
- Customer Data Platforms
mParticle: Collect and Connect Customer Data Through Secure APIs and SDKs
A recent client that we worked with had a difficult architecture that patched together a dozen or so platforms and even more entry points. The result was a ton of duplication, data quality issues, and difficulty in managing further implementations. While they wanted us to add on more, we recommended that they identify and implement a Customer Data Platform (CDP)…
- Sales Enablement, Automation, and Performance
Jobber: Commercial and Residential Service Estimates, Quotes, Scheduling, Invoicing, and Payments
My consulting firm has managed the marketing and integrations for several commercial and residential service companies. They all have one thing in common: the seamless experience they provide customers and the quality of the job they commit to is core to their business growth and success. In other words, when commercial and residential businesses make it easy to work with…
- Marketing Tools
Rumi.ai: Revolutionize Your Meetings with AI-Powered Real-Time Productivity
If you’re a longtime reader, you know how much I despise meetings. Add remote work environments; professionals often find themselves in a seemingly endless cycle of virtual meetings. The challenges of staying focused, avoiding distractions, and ensuring equal participation can lead to meeting fatigue, wasted time, and a lack of tangible results. But what if there was a solution that…
- Marketing Tools
Optimizing Security and Productivity in Marketing Teams: Best Practices in Password Management
One of the first tasks in taking over a new marketing position or managing a new client with your agency is getting control of the different marketing, advertising, social media, and content platforms. It can be frustrating when login and password credentials are lost, forgotten, or even left with an employee or contractor leaving the brand. I’m thankful that most…
- Content Marketing
Your Outbound Marketing is Less Effective without Inbound Efforts
If you’re a longtime reader of Martech Zone, you know that the word versus often sends me into a blind rage. The folks at SoftwareAdvice sent a detailed article, Inbound vs Outbound Marketing: A Primer for Newbies or Switchers. The guide does an excellent job of walking through the strategies, differences, and even the tools of inbound strategies and outbound…
- Customer Data Platforms
KWI: Unified CRM, POS, E-commerce and Merchandising for Specialty Retailers
The KWI Unified Commerce Platform is a cloud-based, end-to-end solution for specialty retailers. KWI’s solution, which includes POS, Merchandising, and eCommerce are powered from a single database, providing retailers with a completely seamless, omni-channel experience. KWI Unified Commerce Platform Customer Relationship Management (CRM) – collect data in near real-time, so all your channels have up-to-date information. Sales associates can see…
- Advertising Technology
Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?
Unlike balloons and bubble gum, Martech won’t burst when extended to what seems like a breaking point. Instead, the Martech industry will continue to shift and stretch and adjust to change and innovation—just as it’s done over the past several years. It may seem that the industry’s current growth is unsustainable. Many have asked whether the martech industry—distended by more than…
