This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Advertising Technology
Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?
Unlike balloons and bubble gum, Martech won’t burst when extended to what seems like a breaking point. Instead, the Martech industry will continue to shift and stretch and adjust to change and innovation—just as it’s done over the past several years. It may seem that the industry’s current growth is unsustainable. Many have asked whether the martech industry—distended by more than…
- Artificial Intelligence
Copyleaks: Utilize Generative AI Content Detection to Ensure Your Brand’s Authenticity and Integrity
With the proliferation of artificial intelligence and the ease of access to vast information, ensuring the authenticity and integrity of written works, source code, and educational materials is more crucial than ever. The rise of artificial intelligence (AI) poses significant risks to businesses and organizations regarding brand reputation and potential litigation. With the increasing prevalence of AI-generated (GenAI) content, companies…
- Advertising Technology
3 Tips to Clarify the Confusion of Marketing to Millennials
What actually is a millennial? That’s a common question being asked around the world. To some, this demographic is the unmotivated, lazy and unpredictable. To Odyssey, we see them as motivated, selfaware and pretty predictable. Certain generations have always been boxed into certain stereotypes and the initiatives to get their attention can be off base.The millennial generation is no different,…
- Content Marketing
7 Ways the Right DAM Can Optimize Your Brand Performance
When it comes to storing and organizing content, there are several solutions out there—think content management systems (CMS) or file hosting services (like Dropbox). Digital Asset Management (DAM) works in tandem with these types of solutions—but takes a different approach to content. Options like Box, Dropbox, Google Drive, Sharepoint, etc.., essentially act as simple parking lots for final, end-state assets; they don’t support all…
- Sales and Marketing Training
PowerPoint Keyboard Shortcuts
It doesn’t take much to get me excited. I was in a PowerPoint training class the other day. The class was okay… I got a couple of tips and a nice list of keyboard shortcuts. The best keyboard shortcut isn’t even specific to PowerPoint. Have you ever wanted to crop a portion of your screen and put it in your…
- Content Marketing
Poptin: Smart Popups, Embedded Forms, and Autoresponders
If you’re looking to generate more leads, sales, or subscriptions from the visitors entering your site, there’s no doubt about the effectiveness of popups. It’s not as simple as automatically interrupting your visitors, though. Popups should be intelligently timed based on visitor behavior to provide as seamless an experience as possible. Poptin: Your Popup Platform Poptin is a simple and…
- Customer Data Platforms
Why GDPR Is Good for Digital Advertising
A broad legislative mandate called the General Data Protection Regulation, or GDPR, came into effect May 25th, 2018. The deadline had many digital advertising players scrambling and many more worried. GDPR will exact a toll and bring about change, but digital marketers should welcome change, not fear. Here’s why: End Of Pixel/Cookie-Based Model Is Good For The Industry The reality…
- Email Marketing & Automation
Protecting Your Brand and Reputation in Email Marketing with Verified Mark Certificates (VMCs)
Email marketers understand that a successful campaign is about much more than delivery and messaging. It’s about engaging prospects and forging a relationship that they can nurture over time. Fundamentally, that relationship-building starts with the reputation and trust in the brand: The vast majority (87%) of global consumers say that they consider the reputation of a company when purchasing a…
- E-commerce and Retail
How Shopper Product Ratings Affect AdWords Merchants
Google rolled out an AdWords feature late in July to help shoppers make more informed buying decisions. Product Listing Ads (PLA) across Google.com and Google Shopping will now have product or Google shopping ratings. Think Amazon and that’s exactly what you’ll see when you search for products and services on Google. The product ratings will use the 5-star rating system…
- E-commerce and Retail
ResellerRatings: Review and Reputation Management for Online Merchants
Online merchants face numerous challenges when acquiring customers, increasing conversions, and building brand loyalty. With consumers increasingly relying on online reviews and social proof to make purchasing decisions, it’s crucial for businesses to effectively manage their online reputation and leverage customer feedback to their advantage. ResellerRatings ResellerRatings is a comprehensive ratings and reviews platform that empowers businesses to acquire leads,…
