This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
Facebook Shops: Why Small Businesses Need To Get Onboard
The impact of the pandemic was especially hard on small retail businesses that could not sell online while their physical stores were closed. Even today one in three specialty independent retailers doesn’t have an e-commerce-enabled website. Facebook Shops offers a simple solution for small businesses to sell online. Why Sell On Facebook Shops? With over 2.6 billion monthly users, Facebook’s power and…
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Content Marketing
WordPress: Stop Updating Years On Your With This Shortcode To Calculate Years Since
One of the best features of WordPress as a content management system (CMS) is Shortcodes. The flexibility to program dynamic content using shortcodes can help you deploy robust and incredible sites. Shortcodes are substitution strings you can insert into your content that renders dynamic content. I’m helping a client this week where they’re taking one of their products and rolling…
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Social Media & Influencer Marketing
Comprehensive Guide to Leveraging Social Media for B2B Marketing and Sales in 2025
In 2025, social media is no longer confined to branding or awareness—it now drives customer acquisition, fuels industry leadership, supports talent recruitment, and strengthens partner ecosystems. The most successful B2B organizations no longer view social media as a marketing silo but as a multi-functional business asset that supports every stage of the enterprise growth journey. Table of ContentsStrategic Pillars of…
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Analytics & Testing
Distimo: App Analytics, Conversions and App Store Tracking
Distimo provides free mobile app analytics platform for developers as well as app market data. The Distimo platform lets developers track mobile app downloads, app revenue, and app conversions for campaigns in their own app across multiple app stores. Distimo offers their mobile app analytics for free, allowing them to gather incredible volumes of data and improved accuracy in their…
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Content Marketing
Video Marketing Works
Everyone is making their year-end predictions. I think you can forego all the hoopla and work your marketing strategy this coming year based on all the facts. Multi-channel strategies, marketing automation, mobile and video are going to continue to drive engagement and traffic to your business. Here’s a great infographic with fantastic stats that support your need to implement a…
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Marketing Infographics
More Content, More Problems: The Struggle of a Sales Rep
We’ve been publishing quite a bit about the tools that align sales and marketing efforts. In my opinion, sales representatives have a much more difficult job to do nowadays. 59% of their time doing tasks other than selling such as researching the account and generating leads. And consumers and businesses are able to do extraordinary research online, evaluating features, benefits,…
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Content Marketing
Gated or Non-Gated Content: When? Why? How…
Reaching your audience by intersecting with their digital behaviors is getting inherently more accessible through targeted advertising and media. Getting your brand to the forefront of your buyer’s mind, helping them become more aware of your brand and hopefully entering them into the well-known buyer’s journey is substantially harder. It takes is content that resonates with their needs and interests,…
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Sales and Marketing Training
3 Tips for Strategic Hiring Amidst a Competitive Digital Marketing Landscape
It turns out that digital marketing jobs aren’t safer than other jobs in today’s turbulent economic landscape. In March 2024 alone, 90,000+ more people found themselves at the wrong end of a pink slip. From what we’ve seen, many were digital marketers. Every time we post an ad for a digital marketing role, we get an influx of job candidates.…
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Sales Enablement, Automation, and Performance
Vocus.io: Easily Deploy and Automate Personalized Email Outreach Campaigns With Gmail and Your CRM
Effective email outreach is crucial for building relationships, generating leads, and driving sales. However, managing personalized email campaigns, tracking their performance, and following up with leads can be time-consuming and challenging. Vocus.io Vocus.io is a powerful email outreach platform that enables users to send personalized email campaigns, automate follow-ups, and gain valuable insights through detailed reporting. With its seamless integration…
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Social Media & Influencer Marketing
Personal Branding On Social Media Is The Most Dishonest Marketing There Is
Forget the diet and dating ads; I think some of the most deceptive marketing there is online are the very marketing experts that continue to criticize brands and preach transparency online. They’re anything but transparent. I’m at an interesting time in my life. My business is doing well, my personal life is great, and my health is getting better which…
