This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Noob Guide to Online Marketing
Although this infographic states that it’s a noob guide, it’s actually quite a thorough look at the strategies involved in developing an inbound marketing strategy online. The channels described include email marketing, lead generation, organic search, paid search, social media, optimization and analytics. The infographic is pretty stunning – and a great checklist for every online marketer. The only glaring…
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Content Marketing
Gated or Non-Gated Content: When? Why? How…
Reaching your audience by intersecting with their digital behaviors is getting inherently more accessible through targeted advertising and media. Getting your brand to the forefront of your buyer’s mind, helping them become more aware of your brand and hopefully entering them into the well-known buyer’s journey is substantially harder. It takes is content that resonates with their needs and interests,…
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Analytics & Testing
Outgrow: Increase Your Content Marketing ROI with Interactive Content
On a recent podcast with Marcus Sheridan, he spoke about the tactics that businesses are missing the mark on when they’re developing their digital marketing efforts. You can listen to the entire episode here: One key that he spoke to as consumers and businesses continue to self-direct their customer journeys is interactive content. Marcus mentioned three types of interactive content…
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Marketing Infographics
More Content, More Problems: The Struggle of a Sales Rep
We’ve been publishing quite a bit about the tools that align sales and marketing efforts. In my opinion, sales representatives have a much more difficult job to do nowadays. 59% of their time doing tasks other than selling such as researching the account and generating leads. And consumers and businesses are able to do extraordinary research online, evaluating features, benefits,…
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Analytics & Testing
Feedier: Capture Actionable Customer Intelligence with AI
Organizations are overwhelmed by customer feedback from countless touchpoints—emails, surveys, reviews, support tickets, etc. The challenge for mid-sized to large enterprises and public institutions isn’t a lack of data; it’s making sense of it all. Traditional feedback analysis methods are time-consuming, heavily reliant on manual processes, and fail to convert insights into real-time action. As a result, customer experience (CX)…
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E-commerce and Retail
Facebook Shops: Why Small Businesses Need To Get Onboard
The impact of the pandemic was especially hard on small retail businesses that could not sell online while their physical stores were closed. Even today one in three specialty independent retailers doesn’t have an e-commerce-enabled website. Facebook Shops offers a simple solution for small businesses to sell online. Why Sell On Facebook Shops? With over 2.6 billion monthly users, Facebook’s power and…
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Content Marketing
Video Marketing Works
Everyone is making their year-end predictions. I think you can forego all the hoopla and work your marketing strategy this coming year based on all the facts. Multi-channel strategies, marketing automation, mobile and video are going to continue to drive engagement and traffic to your business. Here’s a great infographic with fantastic stats that support your need to implement a…
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Analytics & Testing
Distimo: App Analytics, Conversions and App Store Tracking
Distimo provides free mobile app analytics platform for developers as well as app market data. The Distimo platform lets developers track mobile app downloads, app revenue, and app conversions for campaigns in their own app across multiple app stores. Distimo offers their mobile app analytics for free, allowing them to gather incredible volumes of data and improved accuracy in their…
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Sales Enablement, Automation, and Performance
Vocus.io: Easily Deploy and Automate Personalized Email Outreach Campaigns With Gmail and Your CRM
Effective email outreach is crucial for building relationships, generating leads, and driving sales. However, managing personalized email campaigns, tracking their performance, and following up with leads can be time-consuming and challenging. Vocus.io Vocus.io is a powerful email outreach platform that enables users to send personalized email campaigns, automate follow-ups, and gain valuable insights through detailed reporting. With its seamless integration…
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Email Marketing & Automation
EasyDMARC: The All-in-One Email Authentication Solution for DMARC Compliance
Businesses face increasing challenges in securing email communications and protecting their brand reputation. With the rise of phishing attacks, email spoofing, and business email compromise (BEC), organizations need robust solutions to authenticate their email sources and prevent unauthorized use of their domain names. Additionally, compliance with email authentication protocols like Domain-based Message Authentication, Reporting, and Conformance (DMARC) has become crucial,…
