This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Swaarm: Your Single Source of Performance Marketing Truth
Digital marketers face unprecedented challenges in managing, measuring, and optimizing their campaigns. The sheer volume of data and the complexity of multi-channel marketing can overwhelm even the most seasoned professionals. But what if there was a way to simplify these processes, boost efficiency, and drive better results? Swaarm Swaarm is a performance marketing platform that’s transforming its clients’ ability to…
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E-commerce and Retail
TaxJar: Conquer Sales Tax Compliance with AI-Powered Automation
Navigating the labyrinth of sales tax regulations can be daunting for any business owner. The ever-changing landscape of rules, rates, and exemptions across different jurisdictions can quickly turn into a compliance nightmare. Managing sales tax calculations, filings, and remittances can consume valuable time and resources that could be better spent on growing your business. What if there was a way…
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E-commerce and Retail
What do Consumers Think About the New Media Landscape?
There’s an interesting quandry when asking for feedback via a survey versus collecting actual behavior. If you ask any consumer if they like advertising, a select few may jump up and down about how they can’t wait for the next ad to popup on Facebook or the next commercial during their favorite television show. I’ve never actually met that person……
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Content Marketing
The Top Content Marketing Tips for Driving More Traffic and Engagement
This week I’m back in the office from speaking in Sioux Falls at the Concept ONE Expo. I did a keynote presentation on how companies could relaunch their digital marketing program to save time, save resources, improve the omni-channel digital experience, and – ultimately – drive more business results. Some of the advice was counter-intuitive to industry standards and best…
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Social Media & Influencer Marketing
Revive Social: Automatically Share WordPress Content Across Social Media Platforms
If you’ve got a WordPress publication like mine with thousands of articles, you know you’ve got amazing content that’s dying simply because you’re not promoting it. Social media is a fantastic place to drive relevant visitors to your publication. Still, the arduous task of queueing and scheduling old content is too much for most companies. Managing social media can be…
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Analytics & Testing
Marcom Valuation: An Alternative to A/B Testing
So we always wanna know how marcom (marketing communications) is performing, both as a vehicle and for an individual campaign. In evaluating marcom it is common to employ simple A/B testing. This is a technique wherein random sampling populates two cells for campaign treatment. One cell gets the test and the other cell will not. Then response rate or net…
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Advertising Technology
RIP: Frank Batten Sr – The Billionaire You Never Heard Of
Most people have never heard of Frank Batten Sr outside of Hampton Roads, Virginia. When I first left the US Navy and went to work at The Virginian-Pilot, I heard nothing but great things from the Pressmen that worked for the newspaper when they spoke of Frank Sr. He was known to come out to the presses and chat it…
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Marketing Infographics
How Information Overload is Hurting Productivity… And How To Cope
The influx of information can be overwhelming. With the advancement of technology and the need to stay connected, employees often struggle to manage the constant data flow. The phenomenon, known as information overload, significantly impacts productivity and the quality of work. Information Overload Statistics 57% of U.S. workers agree that the amount of information they need to process has increased…
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E-commerce and Retail
Should Brands Take a Stance on Social Issues?
This morning, I unfollowed a brand on Facebook. Over the last year, their updates morphed into political attacks, and I no longer wished to see that negativity in my feed. For several years, I openly shared my political viewpoints. too. I watched as my following was transformed into more people that agreed with me while others who did not agree unfollowed…
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Advertising Technology
Clipcentric: Rich Text and Video Ad Production That Runs On Any Display Ad Platform
Clipcentric provides users with a comprehensive suite of tools and templates that grant them full control over the entire production process, resulting in highly responsive cross-platform rich media ads. Ad teams can effortlessly design and develop dynamic HTML5 advertisements that seamlessly run on any platform. Drag-and-Drop Workspace: Users can easily drag and drop ad components into device-specific workspaces for precise…
