This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Sales Enablement, Automation, and Performance
Video Email: It’s Time For Sales To Get Personal
Video for sales email platforms are critical in this business environment. Here are 4 leaders in the industry along with strategies to get your business started.
- Marketing Infographics
How Information Overload is Hurting Productivity… And How To Cope
The influx of information can be overwhelming. With the advancement of technology and the need to stay connected, employees often struggle to manage the constant data flow. The phenomenon, known as information overload, significantly impacts productivity and the quality of work. Information Overload Statistics 57% of U.S. workers agree that the amount of information they need to process has increased…
- Content Marketing
Confessions of the SEO Marketers
Search engine optimization is one piece of marketing optimization, and it can be as confusing and contrived as a parking sign in New York City. There’s so many people talking and writing about SEO and many contradict each other. I reached out to top contributors in the Moz community and asked them the same three questions: What SEO tactic that…
- Social Media & Influencer Marketing
Revive Social: Automatically Share WordPress Content Across Social Media Platforms
If you’ve got a WordPress publication like mine with thousands of articles, you know you’ve got amazing content that’s dying simply because you’re not promoting it. Social media is a fantastic place to drive relevant visitors to your publication. Still, the arduous task of queueing and scheduling old content is too much for most companies. Managing social media can be…
- Event Marketing
Kaon AR: A B2B Augmented Reality Platform
Kaon Interactive is a provider of 3D interactive sales and marketing engagement applications. Available on the Kaon High Velocity Marketing Platform, Kaon AR is the first B2B marketing application that enables companies to place a fully scaled 3D digital representation of their physical product in their customers actual environment. On Tango-enabled mobile devices, such as the Lenovo Phab 2 Pro, users can explore…
- E-commerce and Retail
TaxJar: Conquer Sales Tax Compliance with AI-Powered Automation
Navigating the labyrinth of sales tax regulations can be daunting for any business owner. The ever-changing landscape of rules, rates, and exemptions across different jurisdictions can quickly turn into a compliance nightmare. Managing sales tax calculations, filings, and remittances can consume valuable time and resources that could be better spent on growing your business. What if there was a way…
- Advertising Technology
SocialBee: The Small Business Social Media Platform With Concierge Services
Over the years, I’ve implemented and integrated dozens of social media platforms for clients. I still have great relationships with many and you continue to see me promoting new and existing platforms. That could confuse readers… wondering why I don’t simply recommend and push one platform for everyone. I don’t because every the needs of each company differ from one…
- Sales Enablement, Automation, and Performance
How to Increase Your Mobile Conversions and Leads
Here’s some homework for you before you even read this. What’s your percentage of conversions that happen via mobile and desktop? In Google Analytics, select Conversions > Goals > Conversions and select Mobile Traffic for your first group and Non-Mobile Traffic for your second: What’s your percentage of traffic that happen via mobile and desktop? In Google Analytics, select Audience > Overview and select…
- Content Marketing
The Top Content Marketing Tips for Driving More Traffic and Engagement
This week I’m back in the office from speaking in Sioux Falls at the Concept ONE Expo. I did a keynote presentation on how companies could relaunch their digital marketing program to save time, save resources, improve the omni-channel digital experience, and – ultimately – drive more business results. Some of the advice was counter-intuitive to industry standards and best…
- E-commerce and Retail
Should Brands Take a Stance on Social Issues?
This morning, I unfollowed a brand on Facebook. Over the last year, their updates morphed into political attacks, and I no longer wished to see that negativity in my feed. For several years, I openly shared my political viewpoints. too. I watched as my following was transformed into more people that agreed with me while others who did not agree unfollowed…
