This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Social Media & Influencer Marketing
Creating Loyal Brand Ambassadors and Strengthening Your Brand Through Quality UGC
We recognize that now, more than ever, influencers and brand ambassadors are taking on a much bigger role in determining the future of brands. We’ve been working with them for a long time and during this period, we’ve also been refining our approach with them. Influencers play a significant role in shaping consumers’ purchase decisions: New research shows that 69%…
- Customer Data Platforms
The State of E-Commerce Personalization in 2025: Where Brands Are Succeeding, Falling Short, and How AI Is Shaping the Future
We’ve come a long way from the days when Hello %%first_name%% passed for personalization. In today’s e-commerce landscape, consumers expect brands to deliver dynamic, relevant experiences tailored to their needs and behaviors across every touchpoint. Yet while technology — especially AI — has unlocked powerful new capabilities, many organizations are still grappling with how to scale these efforts effectively. This…
- Social Media & Influencer Marketing
Repurpose House: Drive More Traffic and Leads With This Shareable Social Media Content Service
Businesses, including mine, are constantly creating new and amazing content for their sites – including videos, podcasts, and articles. While creation is amazing, there’s typically a short lifecycle to that content over time… so the full return on investment on your content is never truly realized. It’s one of the reasons I push our clients to think more about developing…
- Analytics & Testing
To Tweet or Not to Tweet
A beginner’s guide to decide if Twitter is right for your digital strategy They don’t ‘get’ their users! Shares are down! It’s cluttered! It’s dying! Marketers – and users – have had plenty of complaints about Twitter recently. However, with over 330 million active users worldwide, the social media platform seems to be doing just fine. Usage has accelerated for…
- Marketing Infographics
The Science of Taking Breaks: Boost Your Productivity and Well-Being
It should come as no surprise that the expectations for many sales and marketing professionals are growing. We’re faced with rapidly changing technology, budgetary challenges, and a growing number of mediums and channels… all of which could be killing us as we sit in our chairs longer staring at screens. In recent years, I’ve made significant changes to my lifestyle.…
- Analytics & Testing
Who is Really Your Target Audience?
One of the fundamental misunderstandings about online media is identifying who your target audience is. Too many people focus in on whether or not their prospects are there. This week, we worked with one company who complained that his C-level prospects simply weren’t online. I’m not going to argue whether or not that’s true. But online media is composed of…
- Content Marketing
How to Enable and Optimize WordPress for Featured Images
When I set up WordPress for many of my clients, I am always sure to push them to incorporate featured images throughout their site. Here’s an example from a Salesforce Consultant site that’s launching… I designed a featured image that is aesthetically pleasing, matches the overall branding, and provides some information about the page itself: While the other social media…
- Content Marketing
Rethinking B2B Marketing Outreach? Here’s How to Pick Winning Campaigns
As marketers adjust campaigns to respond to the economic fallout from COVID-19, it’s more important than ever to know how to pick winners. Revenue-focused metrics let you allocate spend effectively.
- Email Marketing & Automation
11 Mistakes To Avoid With Your Email Marketing Campaigns
We often share what works with email marketing, but how about the things that don’t work? Well, Citipost Mail put together a solid infographic, 10 Things You Shouldn’t Include In Your Email Campaign that provides details on what to avoid when writing or designing your emails. If you want to succeed with email marketing, here are some of the top faux-pas you…
- Advertising Technology
Keep Your Promises
A friend was telling me a story the other day. She’d felt she’d been burned by a company she’d been doing business with and needed to vent about it. Several months ago, when the relationship began, they’d sat down and agreed on how they’d work together, outlining who’d do what and when. Things looked pretty good at first. But as…
