This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Rethinking B2B Marketing Outreach? Here’s How to Pick Winning Campaigns
As marketers adjust campaigns to respond to the economic fallout from COVID-19, it’s more important than ever to know how to pick winners. Revenue-focused metrics let you allocate spend effectively.
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The Best Way to Manage Multiple Twitter Accounts
Please tell me you’re still cheering on Twitter… I love the platform and probably always will. That said, I have struggled for months with the default Twitter desktop application for the Mac. My system would slow down to crawl, and Twitter would eventually become unresponsive. I’m only guessing that the developers and QA folks testing the app don’t have many…
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MacOS: Need to Verify DNS Locally Using Hosts on OSX?
One of my clients relocated their website to a bulk hosting account. They updated their domain’s DNS settings for the A and CNAME records but were having difficulty determining whether the site was resolving with the new hosting account (new IP Address). When troubleshooting DNS, keep in mind a few things: Understand how DNS works, understand how your domain registrar…
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Protecting Customer Data from Identity Thieves: Marketing, SaaS, and Business Responsibilities
Identity theft is a type of fraud in which someone illegally obtains and uses another person’s personal information, such as their name, Social Security number, credit card numbers, or other personally identifiable information (PII) without their consent or knowledge. The main goals of identity thieves are to steal money from the victim’s bank accounts, open new credit lines and take…
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Interview with Steven Woods: Digital Body Language
1.webp” alt=”Digital Body Language” title=”Digital Body Language” width=”130″ height=”200″ class=”alignleft size-full tie-image4178″ />Yesterday afternoon I had the pleasure of doing my first Google Voice Podcast with Steven Woods, CTO of Eloqua and author of Digital Body Language. Google Voice allows you to record your incoming calls (press 4 to start and stop recording) and then places them directly in your…
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A Day In The Life Of The Internet
2.4 billion internet users worldwide with 70% of them using the internet every day. That’s 37.3% of the world’s population… an increase of 566% since the year 2000. The number of mobile devices used to access the Internet has doubled, with 38% of media interactions every day made on smartphones. 139,000 new websites go live and 144 billion emails are…
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Are Your Emails Making It To The Inbox?
You may not realize this, but an email that is delivered to the inbox or the junk folder is technically delivered. So, paying attention to deliverability rates doesn’t mean that your email actually made it to the inbox! An email is a formidable tool – often resulting in the highest returns than any other online medium… but investing in the…
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7 Tips to Build a Successful Growth Marketing Machine
As companies look to drive new revenue in unexplored channels, growth initiatives are becoming increasingly more popular. But where do you start? How do you start? I’ll admit, it can be overwhelming. First, let’s talk about why growth initiatives exist. If a company is trying to increase revenue, they can do so in a few ways: expand product margins, improve…
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Repurpose House: Drive More Traffic and Leads With This Shareable Social Media Content Service
Businesses, including mine, are constantly creating new and amazing content for their sites – including videos, podcasts, and articles. While creation is amazing, there’s typically a short lifecycle to that content over time… so the full return on investment on your content is never truly realized. It’s one of the reasons I push our clients to think more about developing…
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A Complete Set of Tips to Increase Your Pay Per Click Advertising ROI
While this infographic from Datadial states for small business, I’ll be honest that we work with some enterprise and large businesses that don’t take advantage of many of these tips! This may be the most complete list of tips I’ve seen when it comes to utilizing pay per click advertising on Google more effectively. [youtube https://youtu.be/h9PeMTVwSzc ] Regardless of your…
