This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
Why Infographics are an Absolute Must in Content Marketing
Last year was an banner year for our agency’s infographic program. I don’t think there’s a week going by that we don’t have a handful in production for our clients. Every time we see a lull in our client’s performance, we begin researching topics for their next infographic. (Contact us for a quote!) Many times we combine those strategies with…
- Public Relations
How Doctors Are Utilizing Social Media To Expand Their Online Reputation
Social media is a driving force in brand perception. Neglecting to build a presence on these platforms means missing an opportunity to reach a new audience. 75 percent of consumers acknowledge being influenced by online ratings and reviews when selecting a healthcare provider. The number of respondents who research physicians on social media specifically when making this decision shot up…
- Sales and Marketing Training
How to Create a Culture of Recognition for Freelancers: Best Practices for Agency Owners
As an agency owner, you may find yourself recruiting new employees, if not today, soon when the potential employee asks more questions than ever before. What is it like to work here? What do your employees think of you as an employer? Do your employees feel appreciated? Is remote work available? These questions require employers to consider workplace culture an…
- Content Marketing
Gyre: How To Increase YouTube Reach and Views with Pre-Recorded Video Streaming Loops
In the highly competitive world of video marketing, growing a channel and keeping your audience engaged is more challenging than ever. With millions of creators producing fresh content daily, standing out can feel like a never-ending task. How can content creators—whether musicians, educators, podcasters, or influencers—effectively increase their reach and retain viewer attention? One emerging strategy is cyclic streaming, which…
- Content Marketing
PLEASE DON’T GO: Three Exit Intent Tactics That Won’t Annoy Your Visitors
Exit intent technology (What is it?). Digital marketing’s version of KC and The Sunshine Band’s Please Don’t Go. We’ve proven over and over through A/B testing that using exit intent technology to trigger an overlay can be an extremely effective way of salvaging abandoning visitors. Examples of triggered content include the proposition of discount codes or newsletter sign-up prompts. Some…
- Content Marketing
3 Real-Time Content Localization Methods to Increase Engagement
When people think about content personalization, they think about personal data that’s incorporated into the context of an email message. It’s not about just who your prospect or customer is, it’s also about where they are. Localization is a huge opportunity to drive sales. In fact, 50% of consumers who search locally on their smartphone visit a store within a…
- Content Marketing
Camtasia: The Easiest Screen Recording and Video Editing Software For Your Business
Whether you’re looking to create interactive software demos, training videos, or tutorials, utilizing desktop software is almost a must. Editing, publishing, and converting video files requires plenty of hardware and memory… so online platforms aren’t typically an option. Some video editing mobile applications are pretty good, but they lack the desktop real estate that your large monitor has to comfortably…
- Advertising Technology
Roster: Supercharge Your Word-of-Mouth Sales and Ambassador Marketing
Brands face the daunting challenge of cutting through the noise and capturing the attention of their target audience. Traditional marketing methods often fall short in building authentic connections and driving sustainable growth. Enter ambassador marketing – a powerful strategy that harnesses the influence of loyal customers and the word-of-mouth (WOM) of fans to spread brand love and drive sales. What…
- Analytics & Testing
5 Marketing Budget Mistakes to Avoid
One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. Setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team requires it. Flat budgets produce flat…
- Event Marketing
Marketing Idea: One-Click Event Registration
Over at the productivity consulting company I run, we do a ton of public seminars. We do the standard event marketing stuff: we’ve got the microsite, we’ve got the email newsletter, and we’ve got the online registration system. But we’ve got one more idea that we’re thinking about trying, and it’s a little crazy. Maybe you can help tell us…
