This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing & Sales Videos
Here’s How You Don’t Get Burned with Influencer Marketing
We’ve written before about the traps of influence marketing. As one who is compensated from time to time as an influencer, I’m skeptical of how many influence marketing relationships are setup. Case in point, earlier this year I was invited to the Brickyard because I’m a local influencer on social media. There were a bunch of folks invited from social…
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Advertising Technology
How To Maximize The Impact Of A Single Piece Of Content For Your Business
A lot of the pressure around content marketing comes from the feeling that we need to be producing new pieces, new ideas, and new formats constantly. Every time we post a video or blog post, the slate goes blank again, and it’s back to square one. It often seems that to be a thought leader means having new — even…
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Paid and Organic Search Marketing
BrightLocal: Why You Need to Build Citations and Collect Reviews for Local SEO
When you segment a search engine results page (SERP) for the search of a local business, it’s separated into three different types of entries… local advertisements, the map pack, and organic search results. If your business is regional to any extent, it’s critical that you prioritize being found on the map pack. Surprisingly, this has little to do with your…
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Email Marketing & Automation
The Pros and Cons of a Double Opt-In Email Campaign
Customers don’t have the patience to sort through cluttered inboxes. They’re inundated with marketing messages on a daily basis, much of which they never signed up for in the first place. According to the International Telecommunication Union, 80 percent of global e-mail traffic can be classified as spam. Additionally, the average email open rate among all industries falls between 19…
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Content Marketing
Why Learning is a Leading Engagement Tool for Marketers
We’ve seen incredible growth in content marketing in recent years—nearly everyone is getting onboard. In fact, according to the Content Marketing Institute, 86% of B2B marketers and 77% of B2C marketers use content marketing. But smart organizations are taking their content marketing strategy to the next level and incorporating online learning content. Why? People are hungry for educational content, eager…
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Email Marketing & Automation
The 5 Essential Steps of Building a Profitable Email List
A robust email list is like having a treasure trove of potential customers at your fingertips. Whether you’re starting from scratch or looking to expand your existing list, effective email list building is key. At Martech Zone, at one time, we had over 30,000 subscribers to our email newsletter. However, upon deeper review, we noticed that most of that list…
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Sales Enablement, Automation, and Performance
Kaspr: Improving Sales Prospecting with Accurate Prospect Data and Automation
Traditional cold calling and generic email outreach often yield disappointing results, leading to wasted time and missed opportunities. Sales teams struggle to find accurate contact information, personalize their approach, and manage their leads effectively. These hurdles can significantly impact productivity and ultimately affect the bottom line. Kaspr Enter Kaspr, a cutting-edge sales prospecting platform designed to streamline the entire sales…
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Customer Data Platforms
Navigating the Data Landscape in 2024: A Comprehensive Guide to Modern Data Terminology
Data has become the lifeblood of business operations, driving decision-making and fueling innovation across industries. For business owners, sales professionals, marketers, and technologists alike, understanding the vast and complex world of data is no longer optional—it’s essential. This comprehensive guide aims to demystify the language of data, providing clear, concise explanations for over 100 key terms and concepts. From foundational…
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E-commerce and Retail
How Product Pricing Online Can Influence Buying Behavior
The psychology behind e-commerce is quite amazing. I’m an avid online shopper and am often surprised at all the things that I buy that I didn’t really need but it was just too cool or too good a deal to pass up! This infographic from Wikibuy, 13 Psychological Pricing Hacks to Increase Sales, describes the impact of pricing and how…
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Event Marketing
Facebook’s Latest Features Help SMBs Survive COVID-19
Small-and-medium-sized businesses (SMBs) face unprecedented challenges, with 43% of businesses having temporarily closed due to COVID-19. In light of ongoing disruption, tightening budgets, and cautious reopening, companies that serve the SMB community are stepping up to offer support. Facebook Provides Critical Resources For Small Businesses During The Pandemic Facebook recently launched a new free paid online events product for SMBs on its platform –…
