This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The New Marketing Mandate: Revenue, Or Else
Unemployment fell to 8.4 percent in August as America slowly recovered from the pandemic peak. However, employees, specifically sales and marketing professionals, are returning to a much different landscape—one that is unlike anything we’ve ever seen. When I joined Salesforce in 2009, we were just coming off the heels of the Great Recession. Our mentality as marketers was directly influenced by the…
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Will the Buy Button Help Social Media Attribution and ROI?
Buy buttons are the hot new trend in social media, but they aren’t gaining much traction. In fact, an Invesp survey found that social commerce sales made up only 5% of online retail revenue in 2015. Many social sites still struggle to gain customer trust, so platforms will need to prove that they’re more than just socially savvy to win…
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How Are You Marketing Your Brand’s Sustainability and Diversity?
Earth Day was this week and we saw the typical run of social posts where companies promoted the environment. Unfortunately, for many companies – this only happens once a year and the other days they go back to business as usual. Last week, I completed a marketing workshop at a large company in the healthcare industry. One of the points…
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How I Optimized My Featured Images For Social Media And Increased Social Traffic by 30.9%
Late last November, I decided to test out optimizing my featured images for social media to see if it would have any benefit. If you’ve been a reader or subscriber for some time, you know that I’m constantly utilizing my site for my own experiments. Designing a more compelling image that’s shared on social media adds 5 or 10 minutes…
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10 Steps to Build a Better B2B Twitter Strategy
I recently read that Twitter still has twice as many users as does LinkedIn. With the plethora of Twitter apps and integration, the ease with which tweets are amplified is also much much greater. As a B2B Twitter user myself, I’m always working my Twitter strategy to continue to build a following and attract the most relevant audience. Here are…
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The 8 Step Approach to Successful Content Marketing
Vertical Measures has developed an 8-step approach for developing a successful content marketing project that includes strategy development, ideation, content creation, optimization, content promotion, distribution, lead nurturing and measurement. Viewing this content marketing as a cohesive strategy throughout the customer lifecycle is imperative because it aligns the content with the stage or intent that the visitor to your site and…
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How Are Drones Being Utilized for Sales and Marketing?
For each roofing client that I’ve had, I encouraged them to buy a drone. I have my own to assist when we need some great photos of the properties they work on, but I encourage them to have them on every job. Today’s drones practically fly themselves, and most have incredible cameras built in with up to 4K resolution. It…
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Not Every Piece of Content Needs to Tell a Story
Stories are everywhere, and I’m sick of it. Every social media app is trying to throw them in my face, every website is trying to lure me to their clickbait story, and now every brand wants to connect with me online emotionally. Please make it stop. Reasons Why I’m Growing Weary of Stories: Most people are terrible at telling stories.…
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Campaigner: Advanced Email and SMS Automation and Workflows In One Affordable Marketing Platform
Campaigner was founded in 1999 when the internet and email were just beginning to reach the masses. Since then, Campaigner has remained at the forefront of email, now combining mobile SMS marketing into its automation and workflow capabilities. Campaigner provides all the advanced features you need to execute engaging and high-performing email and SMS marketing campaigns. Features include: Email Marketing…
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Cultivating Your Content Marketing Garden: How to Grow Your Reach with a Corporate Blog
A corporate blog can be likened to a thriving garden in content marketing. Just as a garden requires careful cultivation to produce a bountiful harvest, a successful blog needs nurturing and attention to grow its reach and yield a loyal readership. Let’s explore how you can tend to your content marketing garden and reap the rewards of a well-maintained corporate…
