This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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“Art of War” Military Strategies are the Next Way to Seize the Market
Retail competition is fierce these days. With big players like Amazon dominating e-commerce, many companies are struggling to solidify their position in the market. Head marketers at the world’s top e-commerce companies aren’t sitting on the sidelines just hoping their products gain traction. They’re using Art of War military strategies and tactics to push their products ahead of the enemy.…
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UserVoice: Feedback, Feature Request and Bug Tracking Made Simple!
The folks at UserVoice have been busy building and testing new tools to help you engage your users, get better, data-driven feedback, and provide better support than ever. Over the last couple of months they have been testing some of these tools inside their customers’ UserVoice admin consoles, including their new Satisfaction and SmartVote widgets, as well as a new,…
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PHP: Using Is.gd API to Shorten URL
Just read an article on the benefits and pitfalls of shortening URLs over at SEOmoz. I utilize the Is.gd API to do this: function doCurlRequest($url, $variable, $value) { $api = $url."?".$variable."=".$value; $session = curl_init(); curl_setopt($session, CURLOPT_URL, $api); curl_setopt($session, CURLOPT_RETURNTRANSFER, 1); $data = curl_exec($session); curl_close($session); return $data; } function doShortenURL($longurl) { $url = "http://is.gd/api.php"; $variable = "longurl"; $shorturl = doCurlRequest($url, $variable,…
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How to Harness User-Generated Content Without Being Sued
User-generated images have become a valuable asset for marketers and media brands, providing some of most engaging and cost effective content for campaigns– unless of course it results in multimillion dollar lawsuit. Each year, several brands learn this the hard way. In 2013, a photographer sued BuzzFeed for $3.6 million after discovering the site had used one of his Flickr…
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Elementor Cloud Website: Build Your Elementor WordPress Site On This Fully Supported Dedicated Hosting
For the last few months, I’ve been assisting a client in optimizing their website built on WordPress and utilizing the Elementor Builder… which I believe is the best you can find. It’s listed as one of my recommended WordPress plugins. At one time, the Elementor Builder was a great add-on to any theme. Now, the builder has gotten so robust…
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Why Contextual Targeting Is Critical For Marketers Navigating The Cookie-Less Future
We’re living in a global paradigm shift, where privacy concerns, coupled with the cookie’s demise, is placing pressure on marketers to deliver more personalised and empathetic campaigns, in brand-safe environments. While this presents many challenges, it also presents many opportunities for marketers to unlock more intelligent contextual targeting tactics. Preparing For A Cookie-Less Future The increasingly privacy-savvy consumer is now…
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GroupHigh: Research and Track Your Blogger Outreach
Colleague Chris Abraham wrote about a blogger outreach solution called GroupHigh. GroupHigh‘s online platform provides all the elements you need to do blogger outreach. GroupHigh enables you to find bloggers easily for your outreach campaigns through their real-time blog search and filtering interface. Data includes topics, localization, blog information, social accounts, fan and follower data, organic search authority (from Moz)…
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Why Leveraging Infographics Is A Great Content, Social Media, and SEO Investment
The ability to capture and retain your audience’s attention is paramount. So, what’s the secret weapon that can help you achieve this in the most effective way possible? The answer lies in infographics, which have proven to be an invaluable strategy for content marketing, social media marketing, and SEO. For anyone involved in sales and marketing, understanding the power of…
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OneUp: Automatically Post To Google Business Profile From Your RSS Feed
If you’re a local business, you must maintain both a well-optimized website and a Google Business Profile (GBP) Account. The vast majority of search engine users never scroll or navigate to organic results that appear on your website; instead, they interact with the map pack on the search engine results page (SERP). The map pack is the section of the…
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Important Web Design Techniques to Incorporate on your Law Firm Website
Today’s legal marketplace is increasingly competitive. As a result, this puts a lot of pressure to a lot of lawyers and law firms to stand out from the rest of the competition. It’s tough it is to strive for a professional presence online. If your site isn’t compelling enough, clients move on to your competitors. That’s why, your brand (and that…
