This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Advertising Technology
Contextual Targeting: The Answer to Brand-Safe Ad Environments?
Today’s increasing privacy concerns, coupled with the cookie’s demise, means marketers now need to deliver more personalised campaigns, in real-time and at scale. More importantly, they need to demonstrate empathy and present their messaging in brand-safe environments. This is where the power of contextual targeting comes into play. Contextual targeting is a way to target relevant audiences using keywords and…
-
Email Marketing & Automation
How Is Apple’s Mail Privacy Protection (MPP) Impacting Email Marketing?
With the recent release of iOS15, Apple provided its email users with Mail Privacy Protection (MPP), limiting the use of tracking pixels to measure behaviors like open rates, device utilization, and dwell time. MPP also conceals users’ IP addresses, making location tracking far more generic. While the introduction of MPP may seem revolutionary and even radical to some, other major…
-
Marketing Tools
How Are Drones Being Utilized for Sales and Marketing?
For each roofing client that I’ve had, I encouraged them to buy a drone. I have my own to assist when we need some great photos of the properties they work on, but I encourage them to have them on every job. Today’s drones practically fly themselves, and most have incredible cameras built in with up to 4K resolution. It…
-
Sales Enablement, Automation, and Performance
The Impact of Collecting and Enhancing B2B Data for Marketing
When I began my corporate journey implementing continuous improvement, one finding that was consistent with improving any process was the inefficiency – and subsequent opportunity – in the hand-off. Decades later and I find that this is even true with our agency. One example is when our clients have turnover within their ranks. When the decision-maker changes, more often than…
-
Analytics & Testing
How Successful Loyalty Programs Drive Insights and Behavioral Economics
Note: This article was written by Douglas Karr from a Q&A interview with Suzi via email. Loyalty programs provide brands with an opportunity to retain their existing customers and turn them into raving fans. By definition, loyalty members are familiar with your brand, are spending money with you, and are providing you with valuable data in the process. For organizations,…
-
Content Marketing
How To Build A Podcast Website For Free
Having developed, hosted, and published a few successful podcasts, I know how difficult it can be to promote and grow your audience. One critical aspect that I’d encourage every podcaster to do is to incorporate a podcast website into their strategy. There are quite a few benefits: Search Acquisition – can typically find your podcast easier than relying on them…
-
Analytics & Testing
The 3 Reports Every B2B CMO Needs to Survive and Thrive
While marketing leaders may have access to thousands of data points and hundreds of reports, they may not be focused on those that are most impactful to the business.
-
E-commerce and Retail
Ecommerce Social Login & Sharing
Great data from Facebook, LinkedIn, Google and Yahoo! on social logins, social sharing and e-commerce conversions. Monetate works with retailers like BestBuy, Urban Outfitters and sites like QVC and Comcast to optimize their sites to increase conversion rates. Social commerce is much more than a Facebook store or attributing a sale to an inbound channel like Twitter, Google+, or Pinterest.…
-
Mobile Marketing, Messaging, and Apps
Starbucks: Designing The Perfect Mobile App
On my next radio show, I’ll be discussing the Starbucks Mobile application which garnered the 2012 Mobile Marketer of the Year Award. In my opinion, it’s truly a great mobile application that bridges the marketing gap between online and in-store purchasing. Features that make the app so successful Usability – the application has a primary navigation bar across the bottom…
-
Analytics & Testing
appFigures: Reporting for Mobile App Developers
appFigures is an affordable reporting platform for mobile app developers that brings together all of your app store sales, ad data, worldwide reviews, and hourly rank updates. appFigures collects and visualizes sales & download numbers, world-wide reviews & ranks, and other data their reporting solution. appFigures features: Link Multiple Stores – track and compare iOS, Mac, and Android apps in…
