This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Mobile Marketing Is Back In Vogue – How Can Brands Automate And Scale-up Their Mobile Campaigns?
Everyone accepts the ubiquity of mobile devices. In many markets today – particularly in the developing world – it’s not simply a case of mobile first but mobile only. For marketers, the pandemic accelerated the move to digital at the same time as the ability to target users via third-party cookies is being phased out. This means direct mobile channels…
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The Benefits of Using Tablet Point of Sales Systems In-Store
When retail outlets think about a point of sale tablet, they may simply be thinking of a replacement for the clunky, massive, old POS that they purchased a decade ago. It’s important to keep in mind that a POS tablet doesn’t simply solve the problem of hardware costs, it’s also a versatile tool that can improve the shopping experience of…
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The Do’s and Don’ts of Holiday Branding According to 99designs
The nights are silent, the dreidels are drying, and your customers are opening their wallets. If you can make your brand part of their holiday season in a natural and charming way, they’ll remember you well into the New Year. Here are some helpful Do’s and Don’ts to help you navigate the season. Do: maintain your authenticity If your typical…
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Amplifinity: Solutions for Brand Advocacy
Amplifinity enables B2B, B2C and Agencies to deploy brand advocacy strategies. Benefits of brand advocacy programs result in improved customer acquisition, the creation of loyal and accessible brand advocates, and ultimately – to drive sales. Their enterprise platform breaks down into the following areas of focus: Customer Touchpoints – AMP integrates with all of our clients’ touchpoints directly to their…
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UpRipple: All-in-One CRM, Sales, and Marketing Automation for Small Business
Many small businesses struggle to manage customer relationships, marketing campaigns, and daily processes, often patching together multiple tools that waste time and create inefficiencies. The result? Missed leads, slower growth, and inconsistent customer experiences. What’s needed is an affordable, all-in-one solution that helps businesses work smarter without adding complexity. UpRipple UpRipple is a small business CRM and marketing automation platform…
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Contextual Targeting: The Answer to Brand-Safe Ad Environments?
Today’s increasing privacy concerns, coupled with the cookie’s demise, means marketers now need to deliver more personalised campaigns, in real-time and at scale. More importantly, they need to demonstrate empathy and present their messaging in brand-safe environments. This is where the power of contextual targeting comes into play. Contextual targeting is a way to target relevant audiences using keywords and…
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Semrush Backlink Analytics: How To Find and Restore Rankings and Authority With Lost Content
While every website evolves, those changes often leave behind unintended damage, especially regarding SEO. Martech Zone has undergone several transitions, including domain changes, migrations to new hosting, and theme changes. These improvements helped modernize the site and improve performance, but they also introduced risk: broken links, missing content, and forgotten pages. This is particularly costly because many of these outdated…
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OneLocal: A Suite of Products for Local Marketing and SEO
OneLocal is a suite of marketing tools designed for local businesses to get more customer walk-ins, referrals, and – ultimately – to grow revenue. The platform is focused on any type of regional service company, spanning the automotive, health, wellness, home services, insurance, real estate, salon, spa, or retail industries. OneLocal provides a suite to attract, retain, and promote your…
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Why Monitoring Your Social Media Referred Site Traffic is as Important as Driving It!
So much attention is given to generating traffic that it’s not uncommon for the scales to be completely unbalanced when it comes to the other, no less important, operator in the traffic management equation – monitoring. Monitoring traffic lets you know who is visiting your website, where they are coming from, and where they are going within your site. One…
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WordPress: How To Check If The User is Logged, Determine Their Role, And Modify Content
We have a lot of authors on Martech Zone but not all of them are familiar with WordPress and how to log in and publish on the site. WordPress can identify whether or not you’re logged into the platform using a user_level function that returns whether or not you’re logged in as well as what your role is. Check User…
