This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Revolve Camera: A Dolly System for Your iPhone or DSLR
We’ve written about the basic video recording equipment every business should have if they wish to record quality videos for their business. If you’ve ever watched studio quality video, though, you’ve noticed the track and dolly systems that they deploy to provide unique, smooth mobile shots. For $99, you can now have the Revolve Camera Dolly system for your DSLR…
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The Monkey Gods Have Spoken, Scott Adams Writes a Book!
Cartoonist Scott Adams has just released a book of writings from his blog, Stick to Drawing Comics, Monkey Brain!: Cartoonist Ignores Helpful Advice. I’ve been reading Scott’s blog for quite a while and it’s, by far, the funniest blog I’ve ever read. Here’s a snippet from Scott’s post on an Indian Monkey Attack: According to the BBC, devout Hindus think…
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I Don’t Want to Hear Your Damn Story
Time for a rant. The new buzzword all over social media and content marketing space is storytelling. We’ve shared some infographics on storytelling versus corporate speak and visual storytelling… and I’m a fan of storytelling. With the right audience, there’s nothing better than a good story to connect with your audience. But we’re now using the story for everything. Logos…
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5 Tools That Will Improve Your Results from Blogging
A blog can be a great source of traffic to your website, but creating blog posts is time-consuming, and we don’t always get the results we want. When you blog, you want to ensure you get maximum value from it. In this article, we’ve outlined 5 tools that will help improve your results from blogging, leading to more traffic and,…
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How To Develop Website, Ecommerce, Or Application Color Schemes
We’ve shared several articles on the importance of color in relation to a brand. For a website, e-commerce site, or mobile or web application, it’s just as critical. Colors have an impact on: The initial impression of a brand and its value – for example, luxury goods often utilize black, red implies excitement, etc. Purchase decisions – the color contrast…
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Your Checklist for a Successful Technology Festival!
This last weekend, we kicked of the first Music, Marketing & Tech Midwest Event (#MTMW) – an event here in Indianapolis to raise money for the Leukemia and Lymphoma Society in memory of my Dad who we lost last year. This is the first event that I’ve ever put on so it was quite terrifying. However, it went off without…
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Quarantine: It’s Time To Go To Work
This is, beyond a doubt, the most unusual business environment and questionable future I’ve witnessed. That said, I’m watching my family, friends, and clients split into several tracks: Anger: This is, without a doubt, the worst. I’m watching people I love and respect in anger, just lashing out at everyone. It’s not helping anything or anyone. This is the time…
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Social Media Advertising is a Failure
When I got into traditional media marketing, I was immediately pulled into what could be accomplished with data. Data directed our testing and verbiage in direct marketing and advertising, gave us accurate reporting and measurement, and provided us with a much clearer picture of who they were, what they wanted, where they were, where they wanted and how they wanted…
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The Four Pillars of High-Impact Content: Driving Business Results Through Strategic Messaging
Creating content that informs and drives business results requires a strategic approach. While creativity and storytelling play significant roles, businesses need a framework to ensure their content resonates with the audience and leads to action. A powerful approach comprises four key pillars: Efficiency, Emotion, Trust, and Facts. These pillars serve as a guiding framework to make content more persuasive, actionable,…
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The Impact of Collecting and Enhancing B2B Data for Marketing
When I began my corporate journey implementing continuous improvement, one finding that was consistent with improving any process was the inefficiency – and subsequent opportunity – in the hand-off. Decades later and I find that this is even true with our agency. One example is when our clients have turnover within their ranks. When the decision-maker changes, more often than…
