This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Social Media & Influencer Marketing
It’s Time to Turn Your Company Upside Down
When companies describe their management hierarchy, you usually get a pretty cool diagram that ranks employees by who they report to. The ones with the power and the compensation are always listed on top… in order of importance. It’s not a surprise. This puts the customer at the bottom of the hierarchy. Those employees who deal with prospects and customers…
- Marketing Tools
Infusionsoft Now Includes Responsive, Codeless, Drag and Drop Landing Pages
Just today I was working with a client who had fantastic articles that were attracting a lot of attention their site. The engagement was good, and the content was driving organic traffic, but there was just one problem. The company didn’t have any type of call-to-action to drive the lead through to their sales team. Optimally, they needed a call-to-action…
- Artificial Intelligence
How AI Enhances the Model Training Process
Machine learning (ML) has become a cornerstone of many industries, enabling everything from automated financial systems to medical diagnosis tools. A crucial step in machine learning development is model training, where algorithms learn from data to make accurate predictions or decisions. As more industries adopt AI-driven machine learning development services, the ability to rapidly train, optimize, and deploy cutting-edge models…
- Content Marketing
How To Find Ideas For Blog Posts Using Google
As you may know, blogging is a great content marketing activity and can lead to improved search engine rankings, stronger credibility, and a better social media presence. However, one of the most difficult aspects of blogging can be getting ideas. Blog ideas can come from many sources, including customer interactions, current events, and industry news. However, another great way to…
- Content Marketing
Revolve Camera: A Dolly System for Your iPhone or DSLR
We’ve written about the basic video recording equipment every business should have if they wish to record quality videos for their business. If you’ve ever watched studio quality video, though, you’ve noticed the track and dolly systems that they deploy to provide unique, smooth mobile shots. For $99, you can now have the Revolve Camera Dolly system for your DSLR…
- Content Marketing
How to Let Your Pizza… er… Product Sell Itself Online
A good friend of mine, James, owns Brozinni Pizzeria. I’m not going to mess around – it’s honestly the best New York style pizza in Indy. James has helped us out quite a bit, bringing his amazing Indianapolis pizza truck to a fundraiser last year and catering an upcoming event this week we’re having. In return, we set out to…
- Sales and Marketing Training
Invest in People. You Won’t Be Disappointed!
I’ve joked with quite a few folks that since my divorce (and subsequent dissolution of all of my worldly assets), I have spent my last five years investing in people. That may sound very strange, and hopefully not selfish, but I feel that by focusing my attention on mentors, friends, and family – I will live a much more fruitful…
- Content Marketing
5 Tips on Writing Marketing Content that Drives Business Value
Creating compelling marketing copy comes down to providing value for your fans. This doesn’t happen overnight. In fact, writing marketing content that will be meaningful and impactful for a diverse audience is a huge task. These five tips provide a strategic starting point for newbies while providing deeper wisdom for the more experienced folks. Tip #1: Start With The End…
- Marketing Infographics
How to Use Social Media to Help Your Business
Given the complexity of social media marketing, tools, and analysis, this may seem like an elementary post. You might be surprised that only 55% of businesses actually utilize social media for business. It’s easy to think of social media as a craze that has no value for your business. With all of the noise out there, many businesses underestimate social…
- Email Marketing & Automation
The 10 Elements For Highly Effective, Engaging Email Message Copy
While email has advanced a little bit in the last couple of decades with HTML, responsive design, and some other elements, the driving force behind an effective email is still the message copy that you write. I’m often disappointed in the emails I receive from companies where I have no idea who they are, why they emailed me, nor what…
