This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Paid and Organic Search Marketing
How to Find an SEO Cheat
Search engine optimization is a double-edged sword. While Google provides guidelines to webmasters to optimize their sites and utilize keywords effectively to get found and indexed properly, some SEO folks know that exploiting those algorithms can shoot them directly to the top. SEO employees are under a lot of pressure to keep their companies ranking well, SEO consultants are under…
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Analytics & Testing
Engagement Is a Lie: Why Your Marketing Metrics Are Leading You Astray
If a guy talks to his girlfriend 83% more this month than last month, is he engaged? What if he left a few comments on her social media posts? Does that make him engaged? No. The definitions of engagement are clear: (1) A formal agreement to get married.(2) An arrangement to do something or go somewhere at a fixed time.…
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Advertising Technology
Publishers Are Letting AdTech Kill Their Advantages
The web is the most dynamic and inventive medium ever to exist. So, when it comes to digital advertising, creativity should be unbounded. A publisher should, in theory, be able to radically differentiate its media kit from other publishers to win direct sales and deliver unparalleled impact and performance to its partners. But they don’t — because they’ve been focused…
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Content Marketing
WordPress: Fight Registration Bot Spam On Your Site With hCaptcha
As with many WordPress sites, Martech Zone is open to anyone registering. I don’t want to shut down open registration, as I’ve welcomed hundreds of contributors and partners to the site. However, having an open registration form on the site has invited thousands (I’m not kidding) of bots to register accounts to publish malware and spam articles. A bot that…
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Customer Data Platforms
Why Every Business Needs a Data-Driven Culture
Imagine a pharma company that holds immense scientific expertise, years of market experience, and all the technical capabilities in the world to create effective drugs that save lives. All might work well enough, but such a company will inevitably run into problems such as disconnect from the patient needs, inefficient R&D processes, loss of operational agility, and much more all…
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Social Media & Influencer Marketing
Ambassador Marketing Trends to Supercharge Your Marketing Efforts
Brand ambassadors are key to forming strong connections between brands and their audiences. But in a rapidly evolving marketplace, where consumer preferences constantly change, brands must stay ahead of the curve. So, how can brands maintain their competitive edge with the help of brand ambassadors? How else can brands deliver novel and meaningful experiences to their audiences? Key Ambassador Marketing…
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Advertising Technology
Introducing Creative Factory: Mobile Ads Just Got A Lot Easier
Mobile advertising continues to be one of the fastest growing and most challenging sectors of the global marketing economy. According to the ad-buying agency Magna, digital advertising will surpass traditional TV advertising this year (thanks largely to mobile advertising). By 2021, mobile advertising will have increased to $215 billion, or 72 percent of total digital ad-buy budgets. So how can…
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Social Media & Influencer Marketing
Five Surefire Ways to Boost Your Social Media Conversions
It goes without saying that the most efficient way to reach out and create an emotional connection with potential clients is through social media. One can find billions of users on various social media platforms; it would be such a huge waste not to take advantage of this wonderful opportunity. These days it’s all about wanting to be seen, heard,…
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E-commerce and Retail
PolyientX: Web3 and the Future of the Customer Experience With NFT Rewards and Loyalty Programs
Last year, NFTs took the world by storm as enthusiasts, celebrities, and brands rushed in to capture a wave of interest around these curious digital collectibles. In 2022, NFTs have evolved to become much more than expensive JPGs. As the technology and use cases shift, brands and their marketing teams have a unique opportunity to utilize NFTs for customer engagement,…
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E-commerce and Retail
The Future of Retail: Key Consumer Trends Reshaping Shopping
The latest insights from The Future Shopper 2024 Report, based on a global survey of 31,500 consumers across 20 countries, reveal a retail landscape in flux. Online shopping has matured, physical stores are regaining relevance, and consumer expectations continue to evolve in surprising ways. From the growing demand for seamless omnichannel experiences to a heightened focus on health, wellness, and…
