This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
Box: Intelligent Content Management and Collaboration in the Cloud
Organizations face significant challenges in managing, securing, and collaborating on content. Traditional systems often fall short, leading to inefficiencies, security risks, and missed opportunities. Companies need a solution that can streamline workflows, enhance productivity, and ensure data protection—all while enabling seamless collaboration across teams and locations. Box Over 100,000 businesses, including 68% of the Fortune 500, use Box for content…
- Sales Enablement, Automation, and Performance
AtEvent Card Scanner: Automate and Enhance Lead Capture at Events
I’m heading to Chicago tomorrow to interview a ton of companies at the Internet Retailer Conference & Exhibition. My standard process on this is to record interviews through the day, write notes, collect business cards, and then head to my hotel room when everyone else is getting together for drinks. Before I forget anything, I submit all the contacts to…
- Email Marketing & Automation
Email Acquisition Exchange with ividence
Email continues to be a dominating force in the online marketing industry. While technology has infused itself into virtually every other aspect of online marketing, email seems to be the one that has barely moved in two decades. Recent advances in affordable marketing automation are exciting, but acquisition, permission and SPAM still lead the challenges of the industry. Building great…
- Social Media & Influencer Marketing
Thank You, Mr. Jobs
My obsession with Apple started when my friend Bill Dawson and his wife, Carla Ybarra-Dawson bought me an AppleTV. That was the beginning… now my kids have MacBook Pros and iPhones, and my office is filled with Cinema Displays, iPads, another AppleTV, an iMac, and a Mac Mini Server. I’ve also accumulated quite a collection of Apple devices (that still…
- Content Marketing
Formidable: Build Forms, Calculators, Surveys, Payment Forms, Event Registrations, And More For WordPress
At Martech Zone and with our agency, we’ve deployed a WordPress Form Plugin that’s easy to use and has extensive integration capabilities. While we’ve used the plugin for over a decade, we’ve noticed that it is quite bloated with script and styling… to the point that it’s adversely impacting our site’s performance. Four stylesheets and two javascript files are loaded…
- Advertising Technology
Publishers Are Letting AdTech Kill Their Advantages
The web is the most dynamic and inventive medium ever to exist. So, when it comes to digital advertising, creativity should be unbounded. A publisher should, in theory, be able to radically differentiate its media kit from other publishers to win direct sales and deliver unparalleled impact and performance to its partners. But they don’t — because they’ve been focused…
- Social Media & Influencer Marketing
Five Surefire Ways to Boost Your Social Media Conversions
It goes without saying that the most efficient way to reach out and create an emotional connection with potential clients is through social media. One can find billions of users on various social media platforms; it would be such a huge waste not to take advantage of this wonderful opportunity. These days it’s all about wanting to be seen, heard,…
- Sales and Marketing Training
Scaling Your Applications: A C-Suite Guide for Getting Enterprise-Ready
Scalability is an architectural approach in which system components are designed for efficiency, modularity, and growth. An excellent resource on application scaling techniques is Acropolium, a firm that has assisted in scaling over 100 applications since 2005. I’d encourage you to read their articles, which share methodologies, frameworks, and tips for scaling. At it’s foundation, the process to scale your applications or…
- Marketing Infographics
State of Social Media Marketing
Awareness has published The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis and an associated infographic (below). The report dives into the numbers to detail items with important business value, including: Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment Tighter Integration between Social and Rest of Marketing and Business Overall Social Marketers Are Starting to…
- E-commerce and Retail
The Future of Retail: Key Consumer Trends Reshaping Shopping
The latest insights from The Future Shopper 2024 Report, based on a global survey of 31,500 consumers across 20 countries, reveal a retail landscape in flux. Online shopping has matured, physical stores are regaining relevance, and consumer expectations continue to evolve in surprising ways. From the growing demand for seamless omnichannel experiences to a heightened focus on health, wellness, and…
