This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The 5 Social Media Misconceptions of Businesses
Recently, I was interviewed and asked what misconceptions companies make when developing and implementing their social media strategy. My experience may run counter to many of the gurus out there, but - in all honesty - I think this industry is finally matured and the results speak for themselves. Social Media Misconception #1: Social Media...
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How to Automate Your Marketing Workflows for Increased Productivity
Are you struggling to boost productivity across your business? If so, you’re not alone. ServiceNow reported that managers today are spending roughly 40 percent of the work week on administrative tasks—meaning they have just over half the week to focus on important strategic work. The good news is that there is a solution: workflow...
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Social Suite: Social Media Management for Large, Multi-Location Enterprises
Reputation.com has launched Social Suite , a social media management solution designed specifically for large, multi-location enterprises that integrates the entire span of customer engagement on the web, from online reviews and customer surveys to social listening and community management. Large enterprises struggle to meaningfully engage with customers in local communities across social media...
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Why Marketers Must Prioritize Accessibility in Every Aspect of Their Campaigns: A Focus on Branding and Design
Marketers need to think about accessibility throughout their campaigns, especially when it comes to branding and design. Embedded in our ethos at Ratkaj Designs is the idea that there is power in design. In an ever-changing landscape, we now see more clients shifting towards a mission-first mentality...
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The B2B Social Selling Journey: Building Trust and Closing Deals
Inbound versus outbound always seems to be a debate between sales and marketing. Sometimes, sales leaders think if they had more people and more phone numbers that, they could make more sales. Marketers often think that if they just had more content and a larger budget for promotion, they could drive more sales. Both...
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ePR is Breaking Marketing… in Europe
GDPR was introduced in May 2018, and it was a good thing. Well, that’s a stretch. The skies didn’t fall in, and everybody went about their day. Some more uninterrupted than others. Why? Because it ensured that freely given, specific, informed, and unambiguous consent was now required from a European citizen before a company could email them. Okay...
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How Successful Loyalty Programs Drive Insights and Behavioral Economics
Note: This article was written by Douglas Karr from a Q&A interview with Suzi via email. Loyalty programs provide brands with an opportunity to retain their existing customers and turn them into raving fans. By definition, loyalty members are familiar with your brand, are spending money with you, and...
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Digital Marketer Training
The writing was on the wall in the digital marketing industry as the pandemic spread, lockdowns struck, and the economy took a turn. I wrote on LinkedIn in those early days that marketers needed to turn off Netflix and prepare themselves for the coming challenges. Some people did... but, unfortunately most didn't. The layoffs...
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The 4 Steps to Social Media Marketing
One of Stephen Covey's The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change is to Begin with the End in Mind . This infographic from BigThunk and Number 8 Communications does just that - recognizing that you need to establish your goals first when looking...
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Cross-Domain Canonicals are NOT for Internationalization (Use hreflang)
A cross-domain canonical tag is a specific application of the rel="canonical" link element used in SEO , but it extends across different domains. This tag is crucial when managing identical or highly similar content across multiple websites. When to Use a Cross-Domain Canonical Tag: ...