This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Engagement Is a Lie: Why Your Marketing Metrics Are Leading You Astray
If a guy talks to his girlfriend 83% more this month than last month, is he engaged? What if he left a few comments on her social media posts? Does that make him engaged? No. The definitions of engagement are clear: (1) A formal agreement to get married.(2) An arrangement to do something or go somewhere at a fixed time.…
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A Tiny Bit of Research Can Dramatically Impact Social Shares and Drive Sales
While many small businesses are abandoning Facebook, I’m always intrigued when I see something unexpected happen there for a client. Believe me, unless they’re paying to promote posts… I don’t set expectations too high. One of my clients is a family-run roofing company that serves central Indiana. They’ve been here for decades and have an incredible reputation. Recently, a hail…
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The Rise of the Modern Mobile Traveler
Usablenet has prepared a new series of infographics that illustrate the rapid evolution of mobile in the travel industry, with stats speaking to the rise of the modern mobile traveler, the surprising results a mobile loyalty program can have on booking frequency, how millennials are prioritizing mobile in their travel decisions, and more. The full series includes takeaways such as:…
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Three Sources for Finding New B2B Sales Leads in Social Media
At least three primary lead sources are available to you on which you can focus your B2B sales efforts to increase your revenues. They are … Your existing customers People that others know but who you do not Folks that you presently have absolutely no connection to Social media can and should play an integral part in your b2b sales efforts…
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Zoho Vault: The Ultimate Password Manager for Digital Agencies
Managing multiple clients is hard enough—juggling their credentials shouldn’t make it harder. For digital agencies, password chaos can derail productivity, introduce unnecessary security risks, and damage trust. From team turnover to onboarding new clients, having a central, secure system for password management is no longer optional—it’s mission-critical. Zoho Vault Zoho Vault is a comprehensive password manager built to support digital…
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How Industry Collaboration Is Improving Cloud Migration For All
How much does your business spend on cloud infrastructure? Cloud end-user spending will top $500 billion this year, growing 20% from 2021, with infrastructure as a service (IaaS), desktop as a service (DaaS), and platform as a service (PaaS) expected to lead the pack.Gartner The rise of hybrid work and increasing cloud migration of basic services encourage companies to consider…
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How Your B2B Marketing Success Depends on the Entire Organization
Successful business-to-business (B2B) marketing requires a combination of various strategies, including content marketing, social media, email marketing, SEO, lead generation, marketing automation, and analytics. By implementing these tactics and adapting to the evolving digital landscape, businesses can effectively reach their target audience, generate leads, and drive growth and success. What’s the Recipe for B2B Digital Marketing Success? Here are the…
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BrightTALK Benchmark Report: Best Practices for Promoting Your Webinar
BrightTALK, which has been publishing webinar benchmark data since 2010, analyzed more than 14,000 webinars, 300 million emails, feed and social promotions, and a total of 1.2 million hours of engagement from the past year. This annual report helps B2B marketers compare their performance to those of their industries and see which practices lead to the greatest success. In 2017,…
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BizChat: Team Communication and Collaboration
In the early, high-growth days of ExactTarget (now Salesforce), one tool the company couldn’t do without was Yahoo! Messenger. Aside from the all-to-often hilarious hacked message that sent an “I quit” notification from an employee who left their laptop open and logged in, the tool was indespensible to fast-track communications. Of course, once we got to several hundred employees, the…
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Beeketing: Add a Sales Pop to Your E-commerce Site
Social proof is critical when buyers are making a purchase decision on your e-commerce site. Visitors want to know that your site is trusted and that others are buying from you. Too often, an e-commerce site sits static, and the reviews are stale and old… impacting new buyer decisions. One feature that you can add, literally, in a few minutes…
