Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Sales and Marketing TrainingSlow B2B Sales Tips

    Winning Against Today’s Slower, Tougher B2B Sales Cycles

    If closing new business feels like it has become more challenging, it has. Research supports what many sales and marketing teams are experiencing firsthand: 43% are seeing sales cycles increase compared to only 16% that experienced a decrease. The same study also points to an increase in sales cycles ending in no decision. Rain Group These trends can put a…

  • Content Marketingtapinfluence

    Automate Influence Marketing Campaigns with TapInfluence

    TapInfluence debuted its new cloud-based software platform for automating all aspects of influencer marketing campaigns. If TapInfluence sounds new… it’s because it is. TapInfluence was once BlogFrog but has been rebranded with a new focus and platform. TapInfluence automates the process of identifying and engaging with large numbers of social influencers (content creators on blogs, Facebook, Pinterest, Twitter and other…

  • Marketing Infographicsmodern mobile travel trends

    The Rise of the Modern Mobile Traveler

    Usablenet has prepared a new series of infographics that illustrate the rapid evolution of mobile in the travel industry, with stats speaking to the rise of the modern mobile traveler, the surprising results a mobile loyalty program can have on booking frequency, how millennials are prioritizing mobile in their travel decisions, and more. The full series includes takeaways such as:…

  • Advertising Technology
    What Are TAG Inventory Quality Guidelines (IQG)?

    Understanding the Importance of Inventory Quality Guidelines (IQG)

    Buying media online is not unlike shopping for a mattress. A consumer may see a mattress at one store that they want to buy, not realizing that at another store, the very same piece is a lower price because it is under a different name. This scenario makes it very difficult for the buyer to know exactly what they are…

  • Analytics & TestingPublic Relations

    Exposure is Not the Same as Impact: It’s Time to Stop Using Impressions to Measure Value

    What are Impressions? Impressions are the number of potential eyeballs on your story or social media post based on estimated readers/viewers of the outlet/source. In 2019, impressions are laughed out of the room. It’s not uncommon to see impressions in the billions. There are 7 billion people on earth: about 1 billion of them don’t have electricity, and most of the…

  • Paid and Organic Search Marketinglocal search optimization

    How to Optimize a Page for Local Search

    In a continued series on optimizing your site for inbound marketing, we wanted to provide a breakdown of how to optimize a page to be found for local or geographic content. Search engines like Google and Bing do a great job of picking up geographically-targeted pages, but there are some things you can do to ensure your local page is…

  • Marketing Infographicssocial media b2b

    Social Media for Unsexy B2B Industries

    In all honesty, I’m not sure sexy really matters when we speak about social media. The ability to teach, observe, respond and promote in an unsexy business to business industry may not capture a ton of attention – but it can absolutely capture the right attention from the audience seeking your business, product, or service out. If you work for…

  • Content MarketingUniverse

    Your Website Should Always Be The Center of Your Universe

    The parable of the wise and foolish builder: The rain came down, the floods came, and the winds blew, and beat on that house; and it didn’t fall, for it was founded on the rock. Everyone who hears these words of mine, and doesn’t do them will be like a foolish man, who built his house on the sand. Matthew…

  • Content MarketingScreen Shot 2014 10 18 at 11.59.30 PM

    5 Keys to Your Successful Personal Brand

    I had a conversation with one friend today and got an email from another asking my advice on how to build their personal brand… and ultimately profit from it. This may be a topic that’s better answered by friend Dan Schawbel, a personal branding expert… so keep an eye on his blog. I’ll share my thoughts on what I’ve done…

  • Marketing & Sales Videos
    sysomos gaze

    Sysomos Gaze: Image and Video Monitoring for Social Media

    You’re a national brand and a mistreated customer shares an embarrassing photo of your brand on social media. They don’t tag you on the photo, but it’s just too good not to share. It goes viral and before you know it, your monitoring alerts are going off as leading sites begin to mention you and share the image online. Momentum…

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