This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Future Trends in Software Engineering: What to Expect in the Next Decade
The software engineering landscape is one of constant evolution, driven by the demands of a fast-changing world and the ever-increasing integration of technology into our lives. As we look toward the next decade, the advancements in this field promise transformative changes across industries, creating opportunities for professionals to innovate and lead. For software engineers, staying ahead of these trends isn’t…
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IFTTT: Automate Your Workflows From Anywhere With If This Then That
Managing multiple online services and applications can be overwhelming. Tracking various tasks, notifications, and data across different platforms often leads to inefficiency and wasted time. Fortunately, there is a solution that can help streamline your digital life and boost your productivity. IFTTT IFTTT (If This Then That), pronounced ift, is a powerful web-based service that allows users to seamlessly create…
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VideoAsk: Build Engaging, Interactive, Personal, Asynchronous Video Funnels
Last week I was filling out an influencer survey for a product that I thought was worth promoting and the survey that was requested was done via video. It was extremely engaging… On the left side of my screen, I was asked questions by a company representative… on the right side, I clicked and responded with my answer. My responses…
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6 Keys to Customer Service Success Using Social Media
We shared statistics on the growth of customer service using social media, and this infographic takes it a bit further, providing 6 distinct keys for your company to incorporate to ensure success. Lousy customer service can derail your marketing, so its essential for marketers to monitor sentiment and response time via social media. In one JD Power survey of more…
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Healthy Competition Is Good, but It’s Time to End the Sales and Marketing Feud
Although you might not admit it to HR, sometimes a tiny bit of rivalry crops up between sales and marketing. These two teams share close quarters, but at times, they seem to come from different planets, speaking different languages and with different goals and expectations. It can be challenging to uncover this rivalry, even more so to acknowledge and admit…
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5 Predictions for Successful Email Outreach in 2023
Email outreach has become a cornerstone of many marketing strategies in today’s digital age. But as we look ahead to 2023, what can we expect from this powerful tool? This article will explore five predictions for successful email outreach in the coming year. From personalization to automation, these trends are set to shape the way businesses connect with their audiences…
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An Infographic With Every Reason You Need to Focus on Mobile
We spent quite a few episodes on Edge of the Web Radio reporting to our audience on the importance of mobile. We often speak in terms of mobile marketing but as I was sitting in the station discussing the show with Erin Sparks of Site Strategics, it really started to dawn on me how critical mobile behavior was changing based…
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Why Your B2B Marketing Needs an Early Warning System
The saying you snooze, you lose applies directly to marketing, but unfortunately not many marketers seem to realize this. Too often, they wait until the last minute to learn about valuable prospects or a customer that is on the cusp from leaving, and these delays can seriously impact an organization’s bottom line. Every B2B marketer needs an early warning system…
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How Predictive Analytics Is Being Utilized In Healthcare Marketing
Effective healthcare marketing is the key to connecting potential patients with the right doctor and facility. Predictive analytics can help marketers reach people so they can get the best care possible. Tools can identify signals that indicate what patients need when they search for medical resources online. The global predictive analytics in healthcare market was valued at $1.8 billion in…
