This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising Technology
The Top 3 Drivers of User Acquisition Campaign Performance
There are dozens of ways to improve campaign performance. Everything from the color of a call to action (CTA) button to testing a new platform can improve results. But that doesn’t mean every UA (User Acquisition) optimization tactic you’ll encounter is worth pursuing. This is especially true if you’ve got limited resources. If you’re on a small team or have…
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Sales and Marketing Training
The Hidden Value of Marketing: Navigating Challenges and Proving Worth in a Complex Landscape
Marketing departments are finding themselves in a precarious position. Despite their critical role in driving sales and brand awareness, marketing teams are frequently undervalued and misunderstood. This misconception can lead to budget cuts, unrealistic expectations, and unfair judgments about the effort and expertise required to execute effective marketing strategies. The Evolving Marketing Landscape The marketing landscape has undergone a seismic…
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Sales Enablement, Automation, and Performance
How To Utilize Business Proposal Templates to Drive Business Success
A well-structured business offer may be the disparity between winning over new guests and completing deals in the Machiavellian world of business-to-business (B2B) deals. A business proposal template is an operative device that guarantees uniformity and professionalism while saving time and streamlining the offer process. A well-toned proposal may make all the disparity, whether you are dealing with new software…
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Marketing Infographics
Social Media for Startups: Launch, Distribution, Buzz and Bucks
We shared a pretty comprehensive list of 40+ sites to promote your startup that you should check out (and check off) as you plan the launch of your own startup. There is still a lot of buzz around using social media to get word out about your startup. And there continues to be some very entertaining and original ideas in…
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Content Marketing
How to Create Shareable Content
According to The New York Times Customer Insight Group in a new whitepaper, The Psychology of Sharing, there are 5 key reasons why people share online: Value – To bring valuable and educating content to others Identity – To define ourselves to others Network – To grow and nourish our relationships Involvement – Self-fulfillment, value and involvement in the world…
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Martech Zone Tools
All in One Accessibility: Boost Website Usability with AI-Powered Accessibility Tools
Are you struggling to make your website accessible to a diverse audience with varying disabilities? Many website owners face the challenge of ensuring their sites are user-friendly and compliant with international accessibility standards. Lack of accessibility can lead to poor user experience, legal risks, and potential customer exclusion. All in One Accessibility All in One Accessibility is a comprehensive AI-powered…
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Content Marketing
Setting Promotions on Fire with WildFire
Marketers love and hate sweepstakes and contests. While effective tools to build brand awareness and generate prospect lists, they tedious, time consuming, and challenging to administer.
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Marketing Infographics
How to Get More Shares on Facebook
Companies who market via Facebook often don’t realize the damage that they do by not making each and every update a compelling one. There’s so much activity happening around each user that Facebook can’t possibly display every update. As a result, they often only display posts that are shared and/or discussed to a great extent. Shares have more weight in…
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Email Marketing & Automation
Don’t Blame the B2B (Email) Messenger
One of our clients asked today if they should migrate to another email service provider off of the service they’re using. We asked why and they stated that they received an 11% hard bounce rate on the emails they had sent. They thought the system was broken because they hand verified that some of the email addresses that stated there…
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Content Marketing
If Your Content Team Just Did This, You’d Be Winning
There’s plenty of articles out there already on how terrible most content is. And there are millions of articles on how to write great content. However, I don’t believe either type of article is especially helpful. I believe the root of poor content that doesn’t perform is just one factor – poor research. Poorly researching the topic, the audience, the…
