This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Setting Promotions on Fire with WildFire
Marketers love and hate sweepstakes and contests. While effective tools to build brand awareness and generate prospect lists, they tedious, time consuming, and challenging to administer.
-
The Ultimate Sales Machine: Mastering the Art and Science of Sales Success
In his groundbreaking book The Ultimate Sales Machine, the late Chet Holmes presents a masterful framework for sales excellence that has stood the test of time. Drawing from decades of experience working with companies of all sizes, Holmes distilled the essence of sales success into twelve core strategies that, when implemented with what he calls pigheaded discipline and determination, can…
-
The Data Points to a Surprise Super Bowl Commercial Winner
The most effective Super Bowl commercials may not be the ones you think. While our ability to collect data is growing, our ability to understand data is still catching up. At Perscio, our team of data scientists did a deeper analysis of Twitter activity during the Super Bowl and found that the most popular commercials aren’t necessarily the ones getting…
-
Eventbrite: Events Truly Made Easy
Eventbrite is an online event management and ticketing platform that allows organizers to create and promote events, sell tickets, and manage registrations. Despite some substantial competition, Eventbrite’s user-friendly platform, a broad range of features, and strong marketing capabilities have contributed to its significant market share and continued growth in the event management industry. Eventbrite ranked second in the list of…
-
B2B Content Marketing Trends
The pandemic substantially disrupted consumer marketing trends as businesses adjusted to government actions taken to attempt to prevent the rapid spread of COVID-19. As conferences were shut down, B2B buyers moved online for content and virtual resources to assist them through the stages of the B2B buyer’s journey. The team at Digital Marketing Philippines has put together this infographic, B2B…
-
Winday: How To Utilize a Marketing Gamification Platform For Acquisition, Upsell, Retention, and Data Capture
Let’s start off with some remarkable statistics regarding the challenges of acquisition and loyalty online: 75% of customers are ready to abandon their brand for a similar one. CapitalOne 60-80% of filled carts never get to the purchase stage. Baymard Institute Only 27% of customers will return to make a purchase from your business for the second time. Shopify Meanwhile:…
-
Why Magento Continues to Lead the E-commerce CMS Industry
Ecommerce sites used to be quite an investment and required in investment that only enterprise corporations could afford. As more and more consumers purchase online, retailers continue to see declines in store visits – so it’s become imperative that they build their e-commerce presence and try to take back market share. While there are some great platforms out there that…
-
Postacumen: Competitive Analysis for Facebook Pages
Where does your brand rank in on Facebook with regard to your competitors? What are the types of content and images that your competitors are sharing that are driving engagement to their brand instead of yours? When is the community engaged in your industry? These are the questions that Postacumen provides analytics and reporting for. Postacumen allows you to measure…
-
Procreate for iPad: Where Creativity Becomes Your Brand’s Competitive Edge
Marketers today live in a world of visual noise where audiences scroll past thousands of GenAI ads, identical stock photos, and templated campaigns every single day. Standing out requires something more human, more tactile, and more original. That’s where Procreate for iPad shines. Procreate Procreate transforms the iPad into a complete creative studio, empowering brands, designers, and creators to craft…
-
GrowTal: Hire Pre-Vetted Freelance Marketing Experts To Expand Your Agency’s Service Offerings
Having been in the agency business for over a decade, I’ve seen a few agencies flourish while many more went out of business. I don’t have a lot of wisdom when it comes to this industry – simply that I’m blessed to have a career and a reputation where I can do what I enjoy and what I have talent…
