This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing Statistics
Email continues to lead the nurturing and retention strategy of virtually every business online. It’s affordable, it’s easy to implement, it’s measurable, and it’s effective. However, if organizations abuse this medium, it will have repercussions. Unsolicited spam is out of control and too many businesses continue to violate the terms of service of email providers and import lists. By doing…
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PLANOLY: Meeting The Planning Needs of Social Video Managers
Many organizations are shifting gears to take a video-first approach to social content. Why? Video generates 1200% more shares than image-based and text-based content. WordStream – 75 Staggering Video Marketing Statistics This change may be lucrative for some, but others might struggle with algorithm updates, as well as staying on top of trends in a fast-paced environment, and organizing and…
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5 Predictions for Successful Email Outreach in 2023
Email outreach has become a cornerstone of many marketing strategies in today’s digital age. But as we look ahead to 2023, what can we expect from this powerful tool? This article will explore five predictions for successful email outreach in the coming year. From personalization to automation, these trends are set to shape the way businesses connect with their audiences…
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5 Marketing Lessons Learned from Curse of the Golden Flower
My son and I rented this amazing movie, which got me thinking. The 2006 Chinese historical drama Curse of the Golden Flower, directed by Zhang Yimou, tells a story of palace intrigue, secrets, and betrayal within the imperial family during the Late Tang dynasty. While it may seem like the film has little to do with modern marketing, a closer…
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CrankWheel: Bypass Scheduling and Downloads With Instant Browser-Based Demos
Every interaction that’s required between a prospect with an intent to make a purchase and the ability for your sales team to help them convert is likely to reduce the chances of conversion. That includes time to respond, number of clicks, number of screens, number of form elements… everything. The sales professionals that I know just want to get in…
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ShopWP: Transform Your WordPress Site into a Shopify Powerhouse Shop
Running an online store can be challenging, especially when you’re trying to leverage the strengths of multiple platforms. Many entrepreneurs find themselves torn between the robust e-commerce capabilities of Shopify and the flexibility and content management prowess of WordPress. What if you could have the best of both worlds? In addition to Shopify’s native features that help you sell via…
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The Ultimate Sales Machine: Mastering the Art and Science of Sales Success
In his groundbreaking book The Ultimate Sales Machine, the late Chet Holmes presents a masterful framework for sales excellence that has stood the test of time. Drawing from decades of experience working with companies of all sizes, Holmes distilled the essence of sales success into twelve core strategies that, when implemented with what he calls pigheaded discipline and determination, can…
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Winday: How To Utilize a Marketing Gamification Platform For Acquisition, Upsell, Retention, and Data Capture
Let’s start off with some remarkable statistics regarding the challenges of acquisition and loyalty online: 75% of customers are ready to abandon their brand for a similar one. CapitalOne 60-80% of filled carts never get to the purchase stage. Baymard Institute Only 27% of customers will return to make a purchase from your business for the second time. Shopify Meanwhile:…
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DandyLoop: Share Online Shoppers Between Stores
A very common practice on many online fields is the cooperation between different companies working in that field, big or small. This is very common in mobile apps, in online gaming, in video content, and of course in content sites. In content sites we see the mutual recommendation of content between sites, even when they are competitors. It’s hard to…
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The Future Isn’t Jobless and Never Has Been
The paranoia regarding the future of artificial intelligence (AI), robotics, and automation needs to stop. Every industrial and technical revolution in history opened humans to unlimited opportunities for applying their talent and creativity. Not that specific jobs don’t disappear – of course they do. But those jobs are replaced by new jobs. As I look around my office today and…
