This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Analytics & Testing
Marketing Conductors… err.. Consultants
When I started DK New Media, one of the decisions to make was actually how to brand the company. As I think about marketing and its evolution, I often compare it to a conductor and a symphony. As a consultant, I need to be much like a conductor, helping blend the different mediums and leverage them to hit the right…
- Customer Data Platforms
The 4 Steps To Implement Or Cleanup CRM Data To Maximize Your Sales Performance
Companies that wish to improve their sales performance typically invest in implementing a customer relationship management (CRM) platform. We’ve discussed why companies implement a CRM, and companies often take the step… but the transformations frequently fail for a few reasons: Data: At times, companies opt for a data dump of their accounts and contacts into a CRM platform, but the…
- E-commerce and Retail
Zyro: Easily Build Your Site Or Online Store With This Affordable Platform
The availability of affordable marketing platforms continues to impress, and content management systems (CMS) are no different. Over the years, I’ve worked with a number of proprietary, open-source, and paid CMS platforms—some incredible and some quite difficult. Until I learn a client’s goals, resources, and processes, I don’t make a recommendation on which platform to utilize. If you’re a small…
- Content Marketing
AIR: Transforming Creative Content into Billions of Views Across Global Channels
Navigating the complexities of video content channels can be overwhelming. Brands and individuals face the challenge of standing out on platforms like Instagram, YouTube, TikTok, and more, where competition is fierce and audiences constantly shift. Trying to grow your creative presence on your own can quickly become daunting, requiring a deep understanding of algorithms, audience engagement, content creation, and strategic…
- Marketing Infographics
Negative SEO Works!
Over a year ago, I wrote about the SEA industry… Search Engine Assassination. It didn’t really have a term associated with it until the most recent algorithm updates. It’s now known as Negative SEO… and Google may be in big trouble because it actually works. The folks at Tasty Placement ran a test where they purchased a bunch of poor…
- Marketing Infographics
What’s Stopping Organizations from Implementing Social Selling Strategies?
As we head into 2016, organizations are still struggling with their social selling strategies. We’ve shared the foundations of social selling in past posts and there’s no denying the benefits of a team that adopts social selling practices: 61% of organizations engaged in social selling report a positive impact on revenue growth, which’s over 20% more than non-social sellers! With…
- Public Relations
5 Public Relations Tips For Dealing With The Media As An Expert Source
TV and print reporters interview experts on various topics, from how to design a home office to the best ways to save for retirement. As an expert in your field, you may be called to participate in a broadcast segment or print article, which can be a great way to build your brand and share a positive message about your…
- Analytics & Testing
The Data Points to a Surprise Super Bowl Commercial Winner
The most effective Super Bowl commercials may not be the ones you think. While our ability to collect data is growing, our ability to understand data is still catching up. At Perscio, our team of data scientists did a deeper analysis of Twitter activity during the Super Bowl and found that the most popular commercials aren’t necessarily the ones getting…
- Social Media & Influencer Marketing
Your Brand Should Be On Social Media
Every now and again I come across posts talking about how people don’t want to “engage” with brands on social media and that your brand shouldn’t be there, it should be people, etc., etc. The latest was a post from Mike Seidle, a local blogger and business person. I want to preface that I don’t know Mike and I have…
