This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
MioCommerce: Empowering Home and Commercial Service Providers to Thrive in the Digital Age
Service-based businesses face numerous challenges in attracting customers, managing operations, and scaling growth. From inefficient scheduling and dispatching to difficulties in online visibility and customer engagement, these obstacles can significantly hinder a company’s potential for success. Moreover, the increasing demand for seamless online booking experiences and instant communication has left many service providers struggling to meet consumer expectations. MioCommerce MioCommerce…
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Public Relations
5 Public Relations Tips For Dealing With The Media As An Expert Source
TV and print reporters interview experts on various topics, from how to design a home office to the best ways to save for retirement. As an expert in your field, you may be called to participate in a broadcast segment or print article, which can be a great way to build your brand and share a positive message about your…
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Customer Data Platforms
The 4 Steps To Implement Or Cleanup CRM Data To Maximize Your Sales Performance
Companies that wish to improve their sales performance typically invest in implementing a customer relationship management (CRM) platform. We’ve discussed why companies implement a CRM, and companies often take the step… but the transformations frequently fail for a few reasons: Data: At times, companies opt for a data dump of their accounts and contacts into a CRM platform, but the…
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Advertising Technology
Web.com: How To Get Your Small Business or Online Store Up And Running Online Without Breaking the Bank
Marketing consultants and agencies tend to work with businesses that have enough revenue where they see the opportunity to invest in platforms and services. Having started multiple companies in the last couple of decades, I know how difficult it is to establish that sole proprietor business and get revenues to a point where I could hire those first employees. Over…
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Social Media & Influencer Marketing
GrowSurf: Effortlessly Launch A Fully Automated Referral Marketing Program
No matter how much sales, marketing, and advertising we do, our primary lead generation source continues to be our own customers. Sometimes it’s a peer that’s moved on to a new company and brings us along, other times it’s a client that introduces us to another business that has similar needs. Either way, these continue to be our highest closing…
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Artificial Intelligence
The Next Generation Of NFTs Are Here And Forward-Thinking Brands Are Providing Them
Non-Fungible Tokens (NFTs) have made their grand entrance onto the world stage. The battle is no longer for awareness of the medium — instead, it’s for acceptance of the fact that NFTs are good for a lot more than showing off digital art. Fortunately, NFT innovators aren’t just waiting for the mainstream to catch up with what they’re capable of.…
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Paid and Organic Search Marketing
My Six Word Resume
Inspired by this post from G.L. Hoffman, this is my blog’s six word resume: Tirelessly finding answers. And sharing them.
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Marketing & Sales Videos
Nimble: Contact Management and Social CRM
Nimble automatically pulls your contacts into one place so you can engage them across any channel – LinkedIn, Twitter, Facebook, Google+, Skype, Phone, Email – in one easy to use interface. With Nimble, you can send messages, add tasks and events, edit or download the contact profile directly from the contact’s profile window. View core contact information and all related…
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Marketing Infographics
Navigating the Wacky Rules of Facebook Contests and Sweepstakes
Did you know that you can require entrants in your Facebook contest or sweepstake promotions to like your page, but you can’t require or even ask them to share your page? Hey, it’s their platform and their users, so they can make the rules however they’d like. If you want to get at their users, you have to navigate some…
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E-commerce and Retail
DandyLoop: Share Online Shoppers Between Stores
A very common practice on many online fields is the cooperation between different companies working in that field, big or small. This is very common in mobile apps, in online gaming, in video content, and of course in content sites. In content sites we see the mutual recommendation of content between sites, even when they are competitors. It’s hard to…
