This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media Is the New PR
I recently had lunch with some of my fellow public relations professionals, and as always the conversation turned toward tactics and techniques used in our industry. As the only one in the group utilizing social media as the sole form of communications for clients, my portion of the conversation would seemingly be the shortest of the group. This turned out…
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Cheetah Digital: How to Engage Customers In The Trust Economy
Consumers have built up a wall to protect themselves against bad actors, and have raised their standards for the brands they spend their money with. Consumers want to purchase from brands who not only demonstrate social responsibility, but who also listen, request consent, and take their privacy seriously. This is what’s called the trust economy, and it’s something all brands should…
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Location Data’s Next Big Thing: Fighting Ad Fraud And Knocking Out the Bots
This year, US advertisers will spend close to $240 billion on digital advertising in an effort to reach and engage consumers who are new to their brand, as well as re-engage existing customers. The budget size speaks to the important role that digital advertising plays in growing businesses. Unfortunately, the sizable pot of money also attracts a host of nefarious…
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Navigating the Wacky Rules of Facebook Contests and Sweepstakes
Did you know that you can require entrants in your Facebook contest or sweepstake promotions to like your page, but you can’t require or even ask them to share your page? Hey, it’s their platform and their users, so they can make the rules however they’d like. If you want to get at their users, you have to navigate some…
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Where do Visitors Click on a Blog?
We’ve been working on a new version of Martech for quite a while. We still have some obstacles to overcome as we transform the current layout into a more interactive layout that’s easier to use for marketers to find and research their next technology purchase. One of the major tests that we did in preparation was to remove the built-in…
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Customer.io: Automated Marketing Messages that Convert
You’ve got your customer acquisition funnel dialed in. Your retention strategy is all plotted out. And you’ve got a warehouse full of customer data. So why aren’t enough people converting, and where’s all that churn coming from? Chances are, your marketing messages just don’t line up with your customers’ actual needs in the moment. And when they don’t see immediate…
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The Focus of Your Content May Be Hurting Your Marketing Strategy
As part of an overall search strategy, we used to have companies focus on recent, frequent, and relevant content driven by keywords that could increase organic ranking and conversions. Writing numerous short articles is one of those bits of advice that we’ve abandoned in recent years. There are a few reasons why: Deep content – search engines rank by the…
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Formidable: Create Beautiful Directory Listings in WordPress for Business, Teams, Members, and Beyond
As a marketer, adding a directory to your website can significantly boost engagement and revenue. A well-structured directory turns your site into a valuable resource hub – whether you’re showcasing local businesses, creating a comprehensive supplier database, or building an industry expert network. Examples are real estate agents using directories to highlight properties and agents, conference organizers listing speakers and…
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Designing the Optimal Marketing Organization.
In a conversation with my friend and colleague Joe Chernov, VP Marketing at Kinvey we were exchanging some of the most asked questions we both received within our teams and from peers in the industry. With Joe being the content marketer of the year you wouldn’t be surprised to know that one of his most asked questions is: How do…
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How Social Marketing Stacks Up with Traditional Advertising
I’m not opposed at all to advertising and paying for promotion, but many business owners and even some marketers don’t distinguish the difference. Often, social marketing is seen as just another channel. While it is an additional strategy to add to your marketing, social offers a far different opportunity. Social media has been disrupting the advertising landscape ever since it…
