This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Analytics & Testing
The Book Every Analytics Professional Must Read
A few years ago my good friend Pat Coyle, who owns a sports marketing agency, encouraged me to read Moneyball. For one reason or another, I never put the book on my reading list. A few weeks ago I watched the movie and instantly ordered the book so I could dig into the story even deeper. I’m not a sports…
- Analytics & Testing
3 Ways That Digital Experience Analytics Maximizes Your Marketing ROI
The uncertain economic outlook that we are facing: the energy crisis, high-interest rates, and macroeconomic factors that affect global markets and the supply chain, means that the budgets allocated to marketing continue without recovering, leaving the pre-pandemic figure far behind, which was by 11%. (Source: Gartner) However, the pandemic has shown that brands remain willing to invest, albeit in areas…
- Content Marketing
The Secret Sauce to YouTube Success: How to Skyrocket Your Likes and Views
With over 2 billion logged-in users monthly, YouTube is a powerful channel for brands, marketers, and influencers to showcase content and tap into an extensive audience base. It’s been an invaluable tool for businesses to achieve their goals and influencers – YouTubers – to reach their dreams. If you want to maximize your success on YouTube, understanding views and likes is…
- Content Marketing
The Four Pillars of High-Impact Content: Driving Business Results Through Strategic Messaging
Creating content that informs and drives business results requires a strategic approach. While creativity and storytelling play significant roles, businesses need a framework to ensure their content resonates with the audience and leads to action. A powerful approach comprises four key pillars: Efficiency, Emotion, Trust, and Facts. These pillars serve as a guiding framework to make content more persuasive, actionable,…
- Analytics & Testing
Boost Your Social Media Influence with Unmetric’s Smart Data Tool
In the world where most businesses’ online expansion largely depends on their social networking activities, developing an engaging social media strategy may be a true challenge. Yet the astonishing potential of social media marketing keeps driving businesses towards these channels to attract prospects and increase brand awareness. In relation to the rapid expansion of social media strategies, a 2013 study…
- Analytics & Testing
Google Killed the Google Analytics Star
Google, leading search provider and the horsepower behind the popular Google Analytics web traffic analytics tool, is going to allow users to avoid being tracked by their own tool.
- E-commerce and Retail
How Can Retailers Capitalise on the International E-commerce Opportunity this Christmas?
With the global market for cross-border e-commerce now valued at £153bn ($230bn) in 2014, and predicted to surge to £666bn ($1 trillion) by 2020, the business opportunity for UK retailers has never been greater. International consumers are increasingly favouring shopping from the comfort of their own homes and this is even more appealing during the holiday period, as it avoids the…
- Analytics & Testing
Drive More Leads With Landingi’s Landing Page Builder for WordPress
While most marketers simply insert a form on a WordPress page, that’s not necessarily a well-optimized, highly converting landing page. Landing pages typically have several features and associated benefits: Minimal Distractions – Think of your landing pages as the end of the road with minimal distractions. Navigation, sidebars, footers, and other elements can distract your visitor. A landing page builder…
- Social Media & Influencer Marketing
An Open Letter to @Jack About Twitter
Dear Jack, For a year now, I’ve joked that Twitter is like the girl I had a crush on in school that wouldn’t give me the time of day. One time we played spin the bottle in the basement, and she nudged the bottle to kiss the guy next to me that was a jerk. She broke my heart. And he…
- Artificial Intelligence
The Revolution of AI Image Generation: Understanding the Technology Reshaping Visual Creation
The landscape of visual creation has undergone a seismic shift in recent years, as artificial intelligence (AI) has emerged as a powerful new tool in the artist’s arsenal. What started as experimental research projects has blossomed into sophisticated platforms capable of generating stunning, high-quality images from simple text descriptions (GenAI). This technological revolution has democratized visual creation, allowing anyone with…
