This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
An Insider’s Look at the Future of Email Marketing Software and Services
One of the benefits of living and breathing a niche industry, like operating an email agency, is that it affords one the opportunity to ponder what the future may hold. The following is a future-vision of what email marketing will look like in year 2017 for practitioners, marketers and consumers alike. The Name of the Game Has Changed Fast forward…
-
Drive More Leads With Landingi’s Landing Page Builder for WordPress
While most marketers simply insert a form on a WordPress page, that’s not necessarily a well-optimized, highly converting landing page. Landing pages typically have several features and associated benefits: Minimal Distractions – Think of your landing pages as the end of the road with minimal distractions. Navigation, sidebars, footers, and other elements can distract your visitor. A landing page builder…
-
4 Considerations to Amplify Paid Facebook Campaigns
“97% of social advertisers chose [Facebook] as their most used and most useful social media platform.”Sprout Social Undoubtedly, Facebook is a powerful tool for digital marketers. Despite data points that may suggest the platform is oversaturated with competition, there is plenty of opportunity for brands of varying industries and sizes to tap into the world of paid Facebook advertising. The…
-
Extole: Brand Advocacy and Referral Marketing
As consumers become more tone-deaf to interruptive marketing, it’s imperative that brands identify their advocates and provide them the tools necessary to help refer their products and services. Extole’s referral marketing platform creates advocacy programs that scale for the biggest brands. On-Brand Sharing Create an effortless, integrated advocate-sharing experience. A referral program tailored to your brand will turn more of…
-
Overfuel: Dominate Local Search With Your Used Car Dealership and Unlock 49% More Leads
In the automotive landscape, used-car dealerships face unprecedented challenges. With over 70% of car research happening on mobile devices and consumers visiting just 1-2 dealerships before making a purchase, having a solid online presence is no longer optional – a superior digital customer experience (CX) is essential for survival. Until now, dealerships have struggled with slow websites, disconnected tools, and…
-
The B2B Social Media Mirage: Why It’s Not Always the Growth Engine It’s Sold To Be
Everything I’m about to say is anecdotal. However, the pattern is becoming increasingly difficult to ignore. I haven’t conducted a multi-year research study. I haven’t parsed datasets or reviewed industry-wide analytics dashboards. What I have done is listen to a growing chorus of quiet confessions—marketers, founders, even clients—admitting they’ve stopped trying to drive growth with social media. And here’s the…
-
Should You Leverage Awards in Your Marketing Strategy?
Winning an industry award can be a significant victory for companies, products, or individual professionals. But beyond the trophy and press release, business owners often ask: Do awards really move the needle in marketing? Let’s examine whether pursuing awards is a viable marketing strategy, backed by data and expert insights, and how to navigate the world of accolades without falling…
-
Why Businesses Utilize Facebook Advertising: A Comprehensive Guide
Facebook advertising has become a cornerstone strategy for businesses looking to expand their reach and enhance their sales and marketing efforts. Here’s an in-depth look at why companies are gravitating towards Facebook for advertising, the advantages, options, targeting, media types, and disadvantages, along with practical tips to maximize your investment in Facebook advertising. Advantages Vast Audience Reach: With over 2.8…
-
Unlocking Keyword-Level Call Tracking in WordPress: A Rank Math & GA4 Solution
If your business relies on phone calls for sales, understanding which keywords drive phone calls is crucial for optimizing campaigns and maximizing ROI. We have had multiple service organizations that relied on organic searches for acquisition and phone calls for sales. However, neither their internal call system nor their phone bank offered a means to track phone calls back to…
