This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Statdash: Build the Ultimate Dashboard
It seems like each day we’re having to add another tool to monitor some new metrics that provide feedback on our clients. Over time, we’ve collected a number of SaaS subscriptions that we’re logging in and out of on a daily basis. It’s so complex that we’ve sought out development resources – but it’s going to be costly to integrate…
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Social Media & Influencer Marketing
How to Best Connect with Someone on LinkedIn: A Respectful and Effective Guide
LinkedIn remains one of the most powerful tools for professional outreach, yet it’s increasingly clear how you connect matters more than ever. With the deprecation of both bulk import and contact sync features, LinkedIn has moved firmly toward promoting intentional, high-quality networking. For professionals with expansive networks—like mine, which includes over 10,000 connections—I’ve learned that leveraging LinkedIn isn’t about volume.…
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Social Media & Influencer Marketing
The Three Buckets of Social Media Marketing Speakers
What an amazing week this has been at Social Media Marketing World! I moderated a session on corporate blogging with Justin Levy and Waynette Tubbs. Justin leads the charge at Citrix for their social and content strategies, and Waynette leads the help of SAS content strategy efforts. Two amazing people that are running enormous strategies efficiently and practically. Since I…
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E-commerce and Retail
Retailers are Improving Experience and Driving Revenue with Text Messaging
The statistics are overwhelming that consumers pay more and engage further with companies that offer a great user experience with increased communication. Text messaging has evolved into one of the universal communication methods that retailers are deploying to improve customer experience and drive revenue. OpenMarket’s recent Retail Mobile Messaging Report conducted by Internet Retailer, polled 100 e-commerce retail professionals about…
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Sales Enablement, Automation, and Performance
B2B Tech Marketing in 2025: Budget Growth, Reasonable KPIs, and Strategic AI Investments
B2B marketers in tech are navigating uncertain economic conditions with a mix of resourcefulness and strategic spending. According to the latest research: Marketing budgets are being allocated and evaluated in new ways. In 2024, 65% of marketing executives reported budget increases. Surprisingly, 54% of those who received additional funding did not face stricter KPIs—a notable shift from previous years, where…
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Analytics & Testing
Website First Impressions
So many companies simply don’t perform well on the Internet due to the aesthetics of their site. Design may be one of the most under-rated investments you can make, mostly because it’s so difficult to measure the return. You have to invest and invest heavily before you’ll ever find out how well your site is performing. This infographic, the Power…
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Public Relations
Punching Through: Strategies to Assess and Respond to Vocal Minorities and the Echo Chamber Online
The phenomenon of a vocal minority wielding disproportionate influence on public perception and business decisions has become increasingly prevalent. Often, these small groups can generate a level of noise that belies their actual size, leading businesses to make hasty or ill-informed decisions. This article explores strategies for businesses to punch through this negativity, stay firm in their strategies, and make…
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Content Marketing
WordPress: How to Build And Publish A Tag Cloud
It may seem a bit outdated, but I still appreciate the usefulness of tag clouds. Internally, tag clouds visually display what the focus of my content has been and allow me to identify whether I’m writing too much content about some terms and, perhaps, not enough about terms that I should be writing about. What is a Tag Cloud? A…
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Content Marketing
The Ultimate Sales Machine: Mastering the Art and Science of Sales Success
In his groundbreaking book The Ultimate Sales Machine, the late Chet Holmes presents a masterful framework for sales excellence that has stood the test of time. Drawing from decades of experience working with companies of all sizes, Holmes distilled the essence of sales success into twelve core strategies that, when implemented with what he calls pigheaded discipline and determination, can…
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Paid and Organic Search Marketing
Social Signals, SEO, and Their Impact on One Another
Matt Cutts shared a video where he discussed the challenge that engineers might have if they had created dependencies between the Google ranking algorithms and social signals. In short, it would be far too risky to build these dependencies in the event the other social media platform either blocked search or fell in popularity. I have no doubt this is…
