This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Know Your Fair Use, Disclosure and IP
This morning I received a note from a company that we’ve written about. The email was quite forceful in demanding that we immediately remove any references to the trademarked company name in our post and suggested that we link to their site utilizing a phrase instead. Trademark Fair Usage I’m guessing the company may have been successful in the past…
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Content Marketing
ActiveCampaign: Why Tagging Is Critical To Your Blog When It Comes to RSS Email Integration
One feature that I think is underutilized in the email industry is the use of RSS feeds to produce relevant content for your email campaigns. Most platforms have an RSS feature where it’s pretty simple to add a feed to your email newsletter or any other campaign you’re sending out. What you may not realize, though, is that it’s pretty…
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Sales and Marketing Training
How to Estimate Your Next Web or Development Project
When is it going to be done? This question looms over every project, often posing one of the most challenging aspects of quoting timelines. While experience should theoretically make estimation more predictable, each new project is unique, carrying its unseen obstacles. Projects can be delayed by factors entirely out of your control, from minor API changes to unforeseen client delays.…
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Email Marketing & Automation
Best Practices for B2B and B2C Email List Maintenance
Email marketing remains one of the most effective channels for B2B and B2C companies, but its success heavily depends on maintaining a clean and engaged list. Poor list hygiene can significantly lead to lower engagement rates, increased spam complaints, and higher costs—when email service providers (ESPs) charge based on contact count. Moreover, a bloated list with too many inactive or…
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Sales Enablement, Automation, and Performance
KrispCall: Elevate Your Sales Engagement with Advanced Telephony Capabilities Inside Your CRM
Seamless and effective communication is critical for establishing trust and fostering customer relationships. However, many companies struggle with managing multiple communication channels, maintaining detailed call logs, and staying on top of conversations across different time zones. The need for a unified and reliable telephony solution that integrates smoothly with customer relationship management (CRM) platforms is greater than ever. That’s where…
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Marketing Infographics
Influencer Outreach Versus Brand Advocacy
Jay Baer is one of the leading social marketing speakers and authors that I pay attention to. He recently penned a fantastic blog post and infographic that provides a great comparison of influencers versus brand advocates. Influencer outreach is a key element of many social media and modern public relations programs. But they often prove ineffective at driving behavior beyond…
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Analytics & Testing
How to Generate Value from Digital Marketing
Just this week I was interviewed about the optimization work we do and one of the problems we find central to many of our prospect and clients’ marketing efforts is that they want they don’t build the sites for their prospects and clients – they build it for themselves. Don’t bet me wrong, of course your company wants to love…
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Customer Data Platforms
Great Marketing Is About Context, Not Contacts
Pop quiz. How valuable is a customer’s contact information? Answer… it depends. Without knowing what matters to a customer, contacting them with useless information and offers is an exercise in futility. This is something that spammers never figured out. Spam is a volume play that blasts the same message to an unfathomable number of people in hopes that a tiny…
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Content Marketing
Termly: Easily Manage Compliance For Your Sites and Apps
With state-level data privacy and compliance arising with the California Consumer Protection Act (CCPA), the future of intrastate and international compliance is becoming a labyrinth of red tape. I’m not opposed to regulation when corporations continue to skirt and abuse consumer data, but it makes it more difficult for responsible brands to ensure compliance. Expecting a small, global business to…
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Email Marketing & Automation
Don’t Let Your Drip Campaign Become Chinese Water Torture
One of the most effective techniques to move Random Strangers to Raving Fans is to use a “drip campaign”. In this process you identify a select group of people who fit a particular demographic, or better yet, share a common interest and send them messages. These messages can be email, voice mail, direct mail, or face to face. A truely…
