This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising Technology
Do Not Track: What Marketers Need to Know
There’s already been quite a bit of news about the FTC’s request for Internet companies to enabled features that empower consumers to not be tracked. If you hadn’t read the 122-page Privacy report, you’d think the FTC was setting some kind of line in the sand on a feature they’re requesting called Do Not Track. What is Do Not Track?…
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Email Marketing & Automation
Here’s Why You Should Integrate Email and Social Media Strategies
We got a bit feisty when someone shared a email versus social media infographic. The primary reason we disagreed with the versus discussion was that it shouldn’t be a question of choosing one or the other, it should be a matter of how to fully leverage each medium. Marketers should wonder how might email marketing and social media marketing work…
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Paid and Organic Search Marketing
5 Questions to Ask Your SEO Consultant
A client for whom we’ve developed an annual infographic strategy was in our office this week. Like many businesses, they had gone through the roller coaster of having a underpeforming SEO consultant and now hired a new SEO consulting firm to assist them in fixing the damage. And there was damage. Backlighting on many risky sites was central to the…
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Content Marketing
PERIODS: Maximize Your Home or Landing Page with these 7 Pieces of Content
Over the last decade, we’ve really seen visitors on websites behave quite differently. Years ago, we built sites that listed out products, features, and company information… all of which were centered around what companies did. Now, consumers and businesses alike are landing on home pages and landing pages to research their next purchase. But they’re not seeking a list of…
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Sales and Marketing Training
Application Service Providers (ASPs) in the Era of Cloud Computing
Companies constantly seek ways to streamline operations, reduce costs, and stay competitive. One solution that has gained significant traction in recent years is using Application Service Providers (ASPs). ASPs are third-party entities that manage and distribute software-based services and solutions to customers across a wide area network, typically the Internet. Some well-known ASPs include Salesforce, Microsoft Azure, Google Cloud, and…
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Social Media & Influencer Marketing
Beacons: Unite Your Social Links and Monetize Your Creator Content
The digital creator economy has evolved far beyond simple content creation. Creators are active across multiple platforms – Instagram, TikTok, YouTube, Twitter, and more – but most social networks only allow one link in your bio. This limitation makes it challenging to share your full body of work, connect with your audience, and monetize your content effectively. Beacons Beacons is…
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Content Marketing
14 Statistics to Justify Content Marketing
We often work with folks that have trouble understanding the benefits of content marketing. They may be advertising on traditional media or be driving sales with a fantastic outbound team. While we’re not in any way against that, the investment is quite different. With advertising, the audience is owned by someone else and you’re paying a premium to access that…
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E-commerce and Retail
Spocket: Launch and Seamlessly Integrate A Dropshipping Business With Your E-commerce Platform
As a content publisher, diversifying your revenue streams is incredibly important. Where we had a few major media outlets a couple decades ago and advertising was lucrative, today we have thousands of media outlets and content producers everywhere. No doubt that you’ve seen advertising-based publishers have to cut staff over the years… and those that are surviving are looking to…
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Customer Data Platforms
Postaga: An Intelligent Outreach Campaign Platform Powered By AI
If your company is doing outreach, there’s no doubt that email is a critical medium to get it done. Whether it’s pitching an influencer or publication on a story, a podcaster for an interview, sales outreach, or attempting to write valued content for a site in order to attain a backlink. The process for outreach campaigns is: Identify your opportunities…
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Marketing & Sales Videos
Automate Testing and Optimization of Your Mobile App with Applause
Test Automation from Applause is a full service offering that ensures your mobile and web apps are behaving consistently from one build to the next. I often tell people that if you design or develop anything and ask for feedback, you’re really going to get unnecessary feedback that’s not qualitative nor quantitative. Asking someone for feedback is a lot like…
