This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How To Add Your Agency To Manage Your Google Business Listing
We’ve been working with several customers where local search visitors are critical to the acquisition of new customers. While we work on their site to ensure it’s geographically targeted, it’s also critical that we work on their Google Business Listing. Why You Must Maintain a Google Business Listing Google search engine results pages are broken up into 3 components: Google…
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5 Public Relations Tips For Dealing With The Media As An Expert Source
TV and print reporters interview experts on various topics, from how to design a home office to the best ways to save for retirement. As an expert in your field, you may be called to participate in a broadcast segment or print article, which can be a great way to build your brand and share a positive message about your…
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CRM Software for Schools: A Comprehensive Guide to Transform Education Management
We often discuss the transformative impact of CRM systems on businesses and sales, revolutionizing how companies engage customers, drive revenue, and build relationships. But what about education? Can CRM software achieve similar outcomes in schools and other educational institutions? This article delves into how Discover how schools can harness this powerful technology to meet the unique challenges of modern education.…
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Yesmail Adds External Email Triggers for Sports and Weather
As marketers, we tend to think of customer data and behavior as static fields like age, postal code, and home owner. However, we miss out on the live stream of events that occur around the customers’ life. Events as simple as the weather changing can alter a consumer’s behavior and shopping habits. If snow is on the way, for example,…
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B2B Marketers Find Success With Content Marketing
Every year, the amount of money invested in content marketing strategies seems to be on the rise. Specifically, B2B content marketers seek to gain brand awareness, lead generation, customer acquisition and loyalty, website traffic, and sales through their content creations. As marketers get more savvy with the strategies they use to distribute their content, which tactics, platforms, and trends are…
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Automate Testing and Optimization of Your Mobile App with Applause
Test Automation from Applause is a full service offering that ensures your mobile and web apps are behaving consistently from one build to the next. I often tell people that if you design or develop anything and ask for feedback, you’re really going to get unnecessary feedback that’s not qualitative nor quantitative. Asking someone for feedback is a lot like…
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LinkedIn Requests: The Social Media Rules Police Strike Again!
For as long as people have known me, I’ve been railing against the rules police in social media. They truly drive me insane. For ten years, one of the arguments that continues to surface is whether or not you should connect with people you don’t know online. It surfaced again yesterday when I shared Dan Schawbel’s post, Why I Accept…
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The Book Every Analytics Professional Must Read
A few years ago my good friend Pat Coyle, who owns a sports marketing agency, encouraged me to read Moneyball. For one reason or another, I never put the book on my reading list. A few weeks ago I watched the movie and instantly ordered the book so I could dig into the story even deeper. I’m not a sports…
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The 5 Reasons Visitors Landed On Your Website and How Audience-Centric Content Drives Conversions
Many companies design websites, social profiles, or landing pages with internal motivations in mind. Product managers push for feature lists, leaders want to highlight recent acquisitions, and sales teams clamor for lead-generating offers. While these elements have their place, it’s crucial to remember the most critical aspect of web design: We don’t design and build websites for companies; we design…
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GrowSurf: Effortlessly Launch A Fully Automated Referral Marketing Program
No matter how much sales, marketing, and advertising we do, our primary lead generation source continues to be our own customers. Sometimes it’s a peer that’s moved on to a new company and brings us along, other times it’s a client that introduces us to another business that has similar needs. Either way, these continue to be our highest closing…
