Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Content MarketingGoDaddy Remembers Me

    Remember Me?

    I'm terrible with names. I wish I could install your cookie in my brain so every time I see you in public it recalls. I suppose that's one way that computers are more "intelligent" than humans. But, due to this glaring weakness of mine, I'm very impresses when others can so easily remember me after just one chance encounter. It's…

  • Sales Enablement, Automation, and Performancecharlie sheen winning resized 600

    What if Your Marketing Works?

    As a sales trainer I work with companies in a wide range of industries. And nearly every company I work with is spending more this year than last on internet focused marketing, including social media. Unfortunately for many of these companies, their internet marketing is starting to work and they are getting calls and emails from motivated buyers who have…

  • Advertising Technology
    mobile geo ad

    UpSnap: Affordable Mobile, Local, and Geographically Targeted Advertising

    UpSnap offers a mobile advertising network offering more than one billion impressions per month. And through their partnerships with some of the biggest sites, they are able to display ads on third-party networks at a rate of more than 100 billion impressions monthly. UpSnap enables you to target customers who are near your business. Once your campaign goes live, UpSnap…

  • Content Marketingb2b lead generation

    B2B Lead Generation Manifesto

    Business to business (B2B) lead generation through content creation is a fantastic strategy. Developing, distributing and promoting content online can grow your authority and build relationships with your prospective customers. Unbounce – a do-it-yourself landing page platform – has developed this infographic, The B2B Lead Generation Manifesto to describe the successful process of B2B lead generation through content marketing. The…

  • Email Marketing & Automation
    holiday ecommerce

    5 Tools to Help Tailor Your Marketing During the Holidays

    The Christmas shopping season is one of the most important times of the year for retailers and marketers, and your marketing campaigns need to reflect that importance. Having an effective campaign will ensure your brand gets the attention it deserves during the most profitable time of the year. In today’s world a shotgun approach will no longer cut it when…

  • Content MarketingQuark Publishing Platform: Enterprise Content Lifecycle Management

    Quark Publishing Platform: A Comprehensive AI-Powered Solution for Enterprise Content Lifecycle Management (ECLM)

    Organizations face numerous challenges when it comes to managing their content. The sheer volume and velocity of content creation and the need for regionalization, compliance, and omnichannel distribution can quickly overwhelm even the most well-equipped teams. As the complexity of content ecosystems continues to grow, businesses seek solutions that can streamline their processes and help them stay ahead of the…

  • Content Marketing
    shipping

    3 E-commerce Shipping Options that Drive Purchase Behavior

    Sometime in the last year, Omaha Steaks inexplicably began routing phone calls to our unpublished Google Voice number. We’re averaging 20 to 50 voicemails a day and the number is increasing as we get closer to Christmas. I’ve emailed them, contacted them on Facebook, and still can’t get them to respond to the 800 or so cranky phone calls that…

  • Content MarketingShould You Ever Update A Page That's Highly Ranked In Search Engines?

    SEO Myth: Should You Ever Update A Page That’s Highly Ranked?

    A colleague of mine contacted me who was deploying a new site for their client and asked my advice. He stated that an SEO consultant that was working with the company advised them to ensure that the pages that they were ranking for not be changed otherwise they might lose their ranking. This is nonsense. For the last decade I’ve…

  • Artificial IntelligenceHow to Master Marketing Personalization with Generative AI

    How to Master Marketing Personalization with Generative AI

    Historically, marketers have faced an uphill battle when scaling personalization. The promise of delivering customized experiences to millions of customers sounded great on paper, but in practice, it was a technical nightmare. The challenge wasn’t just in collecting data about customers—it was in making sense of it and turning it into relevant, timely interactions for each user. Marketers struggled to…

  • Marketing Infographicssocial business pre

    Small Business and Social Media

    Postling is a small business social media application that allows businesses to publish to any of the popular social media platforms, including Facebook, Twitter, LinkedIn, WordPress, Blogger, Tumblr, Facebook Photos, and YouTube. Postling provided this infographic – providing some insight into small businesses and their use of social media. It’s important to note that the data was pulled only from…

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