This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Mobile Marketing, Messaging, and Apps
The History of Text Messaging (Updated for 2023)
In today’s world, texting is a ubiquitous form of communication, but it had humble beginnings. Let’s journey through the history of texting, highlighting the key milestones highlighted in the beautiful series of infographics below from SimpleTexting. 1992: The First Text Message On December 3, 1992, in the U.K., the first-ever text message was sent. Engineer Neil Papworth sent the message…
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Martech Zone Apps
App: Trace URL Redirects and View All Your Hops with our Redirect Checker
Redirects play a crucial role on the Internet, ensuring users are directed to the correct destination pages and resources. Redirect tracking or redirect tracing are terms used to describe the process of following and monitoring the path that a URL takes when it undergoes one or more redirects, typically to ensure that the redirects are functioning correctly and to diagnose…
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Marketing Infographics
10 Benefits of Customer Loyalty & Rewards Programs
Customer loyalty is more crucial than ever. Acquiring new customers is significantly more expensive than retaining existing ones. Loyal customers are your brand champions, they spend more, and they stick with you through thick and thin. This translates to sustainable growth, increased profitability, and a stronger bottom line. According to Experian: Customer Loyalty Statistics 34% of the U.S. population can…
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Email Marketing & Automation
Email Benchmarks: Average Email Open Rates, Click-Through Rates, and Bounce Rates by Industry (2024)
Email marketing is one of the most effective channels for business communication and customer engagement. Understanding industry benchmarks helps organizations gauge their performance and identify areas for improvement. This comprehensive analysis examines key email metrics across different industries and provides actionable insights for optimization. Table of Contents2024 Average Email BenchmarksOpen RateClick-Through RateBounce RateIndustry BenchmarksTop Performers Strong Performers Strong PerformersEmail Benchmarks…
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Content Marketing
WordPress: Create A Page Template That Requires A User To Be Registered and Logged In
We were finishing up implementing a custom theme on a client site, and they requested that we build some kind of interaction where some of the pages were restricted to registered subscribers. WordPress does offer Visibility options for pages, but that doesn’t accommodate this scenario. Private – Selecting visibility as private only enables administrators and editors to view the content.…
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E-commerce and Retail
How to Analyze, Measure, Reduce, and Recover Shopping Cart Abandonment
I’m always surprised when I meet a client with an online checkout process and how few have tried to purchase from their own site! One of our new clients had a site they invested a ton of money into, and it’s five steps to get from the product page to the shopping cart. It’s a miracle that anyone is making…
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Public Relations
What Does A Public Relations Strategy Look Like in 2025?
The term public relations (PR) has its origins in the early 20th century. It evolved as a response to the need for organizations, businesses, and individuals to manage and improve their relationships with the public, including customers, stakeholders, and the broader community. The development of PR as a profession and a concept can be attributed to several key figures and…
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Marketing Infographics
Modern Marketing: Eight Core Pillars
Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today’s landscape: Customer-Centric Brand Experience: Today’s marketing focuses on creating meaningful customer experiences at every touchpoint. With 80% of companies competing primarily on customer experience, successful brands understand that each interaction must be…
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Sales and Marketing Training
What is Authority?
In the digital landscape, authority has become a critical determinant of business success, yet it remains one of modern business’s most misunderstood and poorly measured aspects. At its core, business authority represents the degree to which a company or individual is recognized as a credible, trustworthy, and influential voice within its sphere of operation. However, true authority extends beyond mere…
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Paid and Organic Search Marketing
The Complete Guide To On-Page Keyword Optimization for SEO for 2024
The landscape of search engine optimization has evolved dramatically over the past decade, particularly in how we approach keyword optimization. Gone are the days when simply placing keywords strategically throughout a page would guarantee top rankings. Today’s search engines are sophisticated enough to understand context, intent, and the relationships between words and concepts. This evolution has transformed keyword placement from…
