This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Customer Data Platforms
IFTTT: Automate Your Workflows From Anywhere With If This Then That
Managing multiple online services and applications can be overwhelming. Tracking various tasks, notifications, and data across different platforms often leads to inefficiency and wasted time. Fortunately, there is a solution that can help streamline your digital life and boost your productivity. IFTTT IFTTT (If This Then That), pronounced ift, is a powerful web-based service that allows users to seamlessly create…
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Customer Data Platforms
Small Business Data Backup & Recovery: What You Need to Do Now
Data is essential for small businesses. With over ten years of experience in mobile app development, I cannot stress the importance of a strong plan for backing up and recovering data. This is especially important for small businesses, which often struggle to recover from data loss without major disruptions. In this article, I’ll walk you through the necessary steps to…
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Content Marketing
Long-Form Content Marketing
Society and life in general seem to move at light-speed; catch up or miss out is the motto for many businesses. In fact, life in the fast lane has taken on a whole new meaning with the introduction of websites that exist to share short-form content – Vine, Twitter and BuzzFeed are just a couple, popular examples. Because of this,…
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Email Marketing & Automation
Serving is the New Selling
I attended an Indianapolis AMA luncheon where Joel Book spoke about Marketing to the Power of One. His presentation contained a plethora of great information around using digital marketing to serve customers more effectively. Although, there were several takeaways from the program, there was one that stuck with me. The notion that: serving is the new selling. Basically, the idea…
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E-commerce and Retail
Marketers: Recognize These Behaviours Central to British Buying
Did you see what I did there? This Midwesterner used the British spelling of behaviour rather than behavior. I just wanted to prove to everyone how worldly I am… or not. I’ve actually never been to the United Kingdom despite Scottish and British heritage on my Mum’s side of the family. (See that? I did it again!) Ok, humour aside…
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E-commerce and Retail
Index Quick Chip: A Faster, Better EMV Experience
This afternoon, I visited my daughter at her office (how cool a Dad am I?). I stopped at the store across the street, The Fresh Market and picked up a nice flower arrangement for her desk and some treats for the staff there. When I checked out, I was blown away… I inserted my EMV credit card and it worked…
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Public Relations
How NOT to Pitch to an Influencer, Blogger, or Journalist
I recently received this email from a public relations (PR) professional asking if I’d cover their client’s latest acquisition on Martech Zone. The entire body of the email (minus the contact signature) read as follows: [Client Name] is expanding its international business and services by acquiring a UK-based multimedia service provider next week, further strengthening its global footprint and reaching…
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Content Marketing
The Public Relations Lesson We Learned When Pitching Our Story
Years ago I wrote a post on the mechanics of how to write a pitch from my perspective as a publication. One of the last things I mention in the article is that it has to be relevant to our audience. I’m going to go a step further and say, with all the noise and crap pitches out there, that…
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Email Marketing & Automation
How to Implement Email Accessibility For Assistive Technologies
There’s a constant pressure for marketers to deploy and optimize the latest technologies and many struggle to keep up. The message I hear over and over again from every company that I consult with is that they’re behind. I assure them that, while they may be, so is everyone else. Technology is advancing at a relentless pace that’s almost impossible…
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Content Marketing
5 Tips to Maximize the Impact of Your Global Content Strategy
82% of marketers are actively investing in content as part of their marketing strategies. Hubspot At the same time, research has shown that translating branded content into local languages improves customer experiences and leads to a greater likelihood of purchase. This makes high-quality translations crucial for achieving your marketing KPIs (such as increasing brand awareness, building customer relationships, and driving…
