This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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WordPress .htaccess Rules Have Exceptions, Too
WordPress made a major evolutionary step forward in the blogging platform, moving it closer to a full-fledged content management system with revision tracking, more support for custom menus, and–the most intriguing feature for me–multi-site support with domain mapping. If you are not a content management system junkie, it’s okay. You can skip right past this article. But for my fellow…
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Yashi Video Advertising by Geographic Region
As video viewing continues to rise, there’s an opportunity to reach a very specific audience using various targeting techniques. With Yashi, businesses can set up an exact latitude and longitude and customize a radius around it, serving ads only to people who reside within that particular area. Yashi’s retargeting capability makes it easy to show your ads to people who…
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PERIODS: Maximize Your Home or Landing Page with these 7 Pieces of Content
Over the last decade, we’ve really seen visitors on websites behave quite differently. Years ago, we built sites that listed out products, features, and company information… all of which were centered around what companies did. Now, consumers and businesses alike are landing on home pages and landing pages to research their next purchase. But they’re not seeking a list of…
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ActiveCampaign: Why Tagging Is Critical To Your Blog When It Comes to RSS Email Integration
One feature that I think is underutilized in the email industry is the use of RSS feeds to produce relevant content for your email campaigns. Most platforms have an RSS feature where it’s pretty simple to add a feed to your email newsletter or any other campaign you’re sending out. What you may not realize, though, is that it’s pretty…
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Creating a Simple Loading Animation Using CSS
Animations are a great way to enhance user experience by making interfaces feel more dynamic and responsive. One everyday use case is a loading indicator informing users that a process is happening in the background. In this article, we’ll explore how to animate a series of dots (.) using CSS keyframes, creating a simple yet effective waiting animation. The @keyframes…
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LowFruits: Research And Find Low-Competition, Easy-To-Rank Keywords For Organic Search
Keywords are words or phrases that people use to search for information on search engines like Google. In SEO, keywords are important because they help search engines understand the content on a webpage and match it to a user’s search query. By optimizing a webpage for certain keywords, it can rank higher in search engine results pages (SERPs), which can…
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Groove: Helpdesk Ticketing for Support Teams
If you’re an inbound sales team, customer support team, or even an agency you recognize quickly how prospect and customer requests can get lost in the tidal wave of emails that each person receives online. There has to be a better means of collecting, assigning, and tracking all open requests to your company. That’s where help desk software comes into…
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Hey Twitter, I Tried Ads and Here’s What Happened
I’ve read mixed reviews on Twitter Advertising. Not having used it myself, I thought it might be worth giving a shot. I’d like to attract some more folks to the Marketing Technology Twitter account and I wanted to see whether some ads would help. I guess I don’t get to find out. Hey @TwitterAds, I tried to spend money with…
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Retailers are Improving Experience and Driving Revenue with Text Messaging
The statistics are overwhelming that consumers pay more and engage further with companies that offer a great user experience with increased communication. Text messaging has evolved into one of the universal communication methods that retailers are deploying to improve customer experience and drive revenue. OpenMarket’s recent Retail Mobile Messaging Report conducted by Internet Retailer, polled 100 e-commerce retail professionals about…
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Index Quick Chip: A Faster, Better EMV Experience
This afternoon, I visited my daughter at her office (how cool a Dad am I?). I stopped at the store across the street, The Fresh Market and picked up a nice flower arrangement for her desk and some treats for the staff there. When I checked out, I was blown away… I inserted my EMV credit card and it worked…
