This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Artificial Intelligence
How to Master Marketing Personalization with Generative AI
Historically, marketers have faced an uphill battle when scaling personalization. The promise of delivering customized experiences to millions of customers sounded great on paper, but in practice, it was a technical nightmare. The challenge wasn’t just in collecting data about customers—it was in making sense of it and turning it into relevant, timely interactions for each user. Marketers struggled to…
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Content Marketing
Be a Spam Samaritan!
Spam Samaritans not only use their email accounts to communicate, but also contribute to stamping out spam for others. Last weekend my mother-in-law was describing how she abandonend her Yahoo! email account and migrated to Gmail, because it was, “all full of SPAM and couldn’t be read.” What she didn’t realize was this behavior hurts Internet Service Providers (ISPs), marketers…
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Marketing & Sales Videos
Seven Deadly Sins of SMS Marketing
Text messages continue to be an incredible means of marketing but it’s not too sexy so there’s not typically a lot of noise about it. There should be. SMS marketing (with MMS becoming mainstream) continues to drive incredible results. If you’re a retailer trying to drive foot traffic, you’ll find sending a discount or special via text message incredibly effective.…
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Content Marketing
A Visual Look at Holiday Customer Journeys
If you’ve not subscribed yet, I’d highly recommend the Think with Google site and newsletter. Google puts out some amazing material to help retailers and businesses to grow their business online. In a recent article, they did a great job at visualizing 3 common customer journeys that are seen starting around Black Friday: The path to an unexpected retailer –…
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E-commerce and Retail
Unlock the Power of Quantity Break on Shopify: Drive Revenue Growth
In today’s competitive e-commerce landscape, enhancing customer satisfaction while boosting sales is paramount. One effective strategy gaining traction among Shopify store owners is the Quantity Break feature. This tool allows merchants to offer tiered pricing based on the quantity purchased, encouraging customers to buy in bulk to take advantage of lower prices. For instance, a store might offer a single product for…
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Content Marketing
Here’s How to Optimize Your Blog for Content Marketing
No matter what kind of content you’re creating, your blog should be the central hub for all things content marketing. But how do you make sure that central nervous system is set up for success? Luckily, there are some simple tweaks that will amplify distribution and ensure that your followers know exactly what they’re supposed to do next. It’s safe to…
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Marketing Tools
TaskHuman: A Real-Time Digital Sales Coaching Platform
When it comes to setting salespeople up for consistent success and growth, the traditional sales training model is fundamentally broken. With an approach that is too episodic, inconvenient, and not tailored to the individual, sales training tends to be delivered in a way that shortchanges both the business and its sales teams. Sales coaching is often only conducted within an…
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Content Marketing
TurnTo: Syndicate Reviews with Your Product’s Distributors
Syndication is a highly effective way for online retailers to quickly increase the volume of product ratings and reviews (reviews) they display. Brands, typically first to collect this valuable user generated content (UGC), are eager for retailers to feature these on their eCommerce sites. By sharing their reviews with their distribution partners, brands can help products stand out and sell…
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Content Marketing
Are You Listening?
Have you ever took the time to reach out to a brand or company online to report a customer service issue or an issue with the product or service? Have you ever been disappointed when the brand or company simply didn’t respond to your request? The request that you took time to make? Let’s face it – we’re all busy…
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Content Marketing
Old Content, New Value: Why Updating Your Articles is a Must
Your work doesn’t end when an article is published. Maintaining a content library is just as crucial as creating new content. If a website has been around for years, chances are, older articles may contain outdated information, broken links, or references to products and services that no longer exist. Neglecting these issues can frustrate readers, erode credibility, and hurt search…
