This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Paid and Organic Search Marketing
LowFruits: Research And Find Low-Competition, Easy-To-Rank Keywords For Organic Search
Keywords are words or phrases that people use to search for information on search engines like Google. In SEO, keywords are important because they help search engines understand the content on a webpage and match it to a user’s search query. By optimizing a webpage for certain keywords, it can rank higher in search engine results pages (SERPs), which can…
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Artificial Intelligence
Zingly: Overcome FORO (Fear of Reaching Out) with a Multichannel CX Experience
Too often, companies begin with a solution and then search for a problem. Juiciero is a prime example. No one needed a high-tech juicer, so the company folded. This product-first approach is backward. The most successful businesses start by understanding customer pain points. Every product decision, feature, and innovation stems from improving customers’ lives. But business isn’t just about building…
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Customer Data Platforms
Pipl: Transform Your Trust and Safety with Identity Intelligence
Businesses face an unprecedented challenge: determining who’s real and who’s fake online. With fraudsters’ rising sophistication and the ease of creating synthetic identities, companies struggle to protect their platforms while maintaining a frictionless experience for legitimate users. Manual review processes are overwhelming teams, false declines are hurting revenue, and bad actors continue to find new ways to exploit vulnerabilities. Pipl…
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Email Marketing & Automation
Why Have People Stopped Following Your Brand?
One of our favorite infographics we designed and published was Why Do People Unfollow You on Twitter. Folks got a chuckle from it and hopefully it made them rethink their social media publishing strategy in the meantime. I’m going to state something here that might startle some folks: I don’t care if people unfollow me or unsubscribe from my email.…
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Sales and Marketing Training
The Anatomy Of Breaking Through A Pandemic Economy, And The Brands That Did It
COVID-19 has fundamentally changed the world of marketing. Amidst social distancing restrictions, the seasonal norms of consumer behavior were reconstructed instantly. As a result, over two-thirds of brands reported revenue reductions. Yet, even during the disruptions to the norm, the average American was still exposed to as many as 10,000 advertisements per day. In contrast, many brands evolved their offering…
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Artificial Intelligence
Brands Eager for Engagement Should Do These Three Things
While the world was in lockdown in 2020, digital experiences rich with images and videos kept us connected. We relied more heavily than ever before on more traditional methods of digital communication and adopted new and innovative ways to share our lives and connect from a safe distance. From Zoom to TikTok and Snapchat, we relied on digital forms of connection for school, work, entertainment, shopping, and just keeping in…
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Email Marketing & Automation
Making a Case for Outsourcing Email Marketing
For marketers who want to mine more gold from their email programs; outsourced email marketing is quickly gaining popularity. They're seeking managed email marketing services because they’re frustrated and frugal. Does outsourcing your email marketing makes dollars and sense to you?
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Content Marketing
From Channels to Chapters: Building a Brand Story That Drives Long-Term Success
In a marketplace where countless brands are fighting for attention, storytelling has become a cornerstone for building authentic engagement and customer loyalty. But why? First, storytelling allows brands to differentiate themselves. In a sea of similar products and services, a well-crafted story becomes the hook that makes a brand memorable. A narrative that reflects a brand’s history, values, mission, and…
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Email Marketing & Automation
Responsive vs Scalable Mobile Email Design
Yesmail Interactive published a whitepaper titled, Mobile Email Design—Marketing Fit for the Small ScreenOpens in a new window, announcing more than 36 percent of emails are opened on a mobile device, which is projected to continue growing year-over-year. As consumers continue turning to their mobile devices to check email, it’s more important than ever for brands to make calls to…
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Marketing Infographics
Sales and Marketing: The Original Game of Thrones
This is a great infographic from the Pardot team on organizations where sales and marketing struggle to align themselves. As a marketing consultant, we’ve struggled with sales-driven organizations as well. One key issue is that sales-driven organizations often apply the same expectations they have for their sales team to the marketing team. We get hired by sales-driven organizations because they…
