This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
RivalIQ: Competitor Social Media and SEO Analytics
RivalIQ is a cross-channel analysis tool that provides competitive analysis on search engines and social media, alerts, keyword and ranking data, and influencer research. RivalIQ provides the following search engine and social media analysis for digital marketers: Twitter Analytics – the Twitter data you need – with engagement data on every Tweet in your landscape. Plus, you’ll get mentions tracking…
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Content Marketing
Speak with Power: Unlock the Factors That Shape Your Confidence and Success
Surgeons mentally prepare for surgery. Athletes mentally prepare for the big game. You, too, need to get psyched about your next opportunity, your biggest sales call or presentation yet. Developing great communication skills will set you apart from the rest of the pack. Think about what skills you need: Masterful Listening Techniques: Do you really know what your customer needs…
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Email Marketing & Automation
How to Increase Your Email’s Chance of Getting to the Inbox
Many people don’t realize there’s a huge difference between email deliverability and actually making it to the inbox. The ability for an email service provider to deliver your email is described and measured as deliverability. But that just means there was a hand-off between the servers that your email was accepted. That does not mean that it’s now in your…
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E-commerce and Retail
Unlock the Power of Quantity Break on Shopify: Drive Revenue Growth
In today’s competitive e-commerce landscape, enhancing customer satisfaction while boosting sales is paramount. One effective strategy gaining traction among Shopify store owners is the Quantity Break feature. This tool allows merchants to offer tiered pricing based on the quantity purchased, encouraging customers to buy in bulk to take advantage of lower prices. For instance, a store might offer a single product for…
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E-commerce and Retail
Interactive and Gamified Lead Generation Forms: Why They Work
Attracting traffic to your website is great, but it doesn’t always mean more clients and sales. Visitors often come and go, so it’s up to marketers to engage them, convert them into buyers, or at least capture their contact info for future personalized communication. Popups are great for this—they draw attention, guide visitors to products, collect contacts, and learn preferences…
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Social Media & Influencer Marketing
You’re Doing It Wrong!
As marketers we are all fully aware of how hard it is to change people’s behavior. It is one of the hardest things that you can attempt to do. It’s why Google, for now, will enjoy continued search success, because people are accustomed to “Google it” when they need to find something on the web. Knowing this, I am fascinated…
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Analytics & Testing
PaySketch: PayPal Analytics and Reporting
We have some colleagues in the industry that utilize PayPal for all of their transactions. Payment gateways and processors add quite a bit of fees on transactions, so PayPal is a simple, trusted approach to collect fees on subscriptions, downloads, and other payments. That said, the PayPal interface isn’t the easiest to navigate – so getting a business intelligence tool…
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Analytics & Testing
Calls to Action: More Than Just Buttons On Your Web Page
You’ve heard the mantras, slogans, and mottos of inbound marketers everywhere: Content is king! In the age of consumer-driven, mobile-friendly, content-centric digital marketing, content is almost everything. Almost as popular as HubSpot’s Inbound Marketing philosophy is another of their champion causes: the call-to-action (CTA). But in your hurry to make things simple and get it up on the website! don’t…
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E-commerce and Retail
The Power of UGC: How Authentic Content Drives Conversions, Builds Loyalty, and Fuels Revenue
Connecting with consumers on a personal level has never been more important. Traditional advertising is no longer enough to earn trust or drive action, with users putting up their guardrails amid an explosion of machine-generated content. As AI makes it easier than ever to develop content, disinformation is expected to rise, diluting the pool of credible content and creating distrust…
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Artificial Intelligence
Unlocking AI Visibility: How Bing IndexNow Helps Brands Boost ChatGPT Discoverability
In October 2021, Microsoft Bing introduced a new protocol called IndexNow, designed to modernize how search engines discover and index web content. Rather than waiting for traditional web crawlers to check for updates periodically, IndexNow allows site owners to instantly notify search engines whenever content is added, updated, or deleted. This real-time signaling dramatically shortens the lag between publishing and…
