This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
E-commerce and Retail
Back to the Sizzle: How E-Commerce Marketers Can Use Creative To Maximize Returns
Apple’s privacy updates have fundamentally changed how e-commerce marketers do their jobs. In the months since the update was released, only a small percentage of iOS users have opted into ad tracking. According to the latest June update, some 26% of global app users allowed apps to track them on Apple devices. This figure was much lower in the US…
-
Content Marketing
Maximizing Productivity in Digital Marketing with Remote Collaboration Tools
In the ever-evolving world of digital marketing, productivity and efficiency often determine success. Today’s market juggles complex campaigns, analyzes real-time data, and coordinates with multiple stakeholders. With so much happening at once, finding the right tools to streamline workflows and enhance collaboration is no longer optional—it’s a necessity. TSplus Remote Access One such essential tool is TSplus Remote Access. Designed to…
-
Mobile Marketing, Messaging, and Apps
WiFi in Cars? The Auto Industry Doesn’t Understand Me
One of the luxuries I do enjoy in life is a beautiful car. I don’t go on expensive vacations, I live in a blue-collar neighborhood, and I don’t have expensive hobbies… so my car is my treat to myself. I drive a ton of miles every year and enjoy driving to any destination within a couple of days drive. My…
-
Marketing Infographics
Your B2B Sales Strategy Hasn’t Adjusted to the Buyer’s Journey
Alright… this is going to sting a little, especially to my friends in sales: Sales teams are struggling to engage with customers and meet their targets leading to a loss in sales productivity. The customer is increasingly difficult to reach, leading to sales productivity metrics dropping of a cliff. When sales reps finally speak with their target, they are viewed…
-
Marketing Infographics
Customer Service in Social Media
In our social media engagements, our first priority with companies we work with is to ensure their business is fully prepared for engaging prospects and customers online. While the companies may see social media as a potential marketing opportunity, they don’t realize that people online don’t care what their purpose is… they only care that there’s an opportunity to speak…
-
Analytics & Testing
Three Apps You Need to Run Your E-commerce Business Efficiently
There are so many e-commerce retailers out there – and you’re one of them. You are in it for the long haul. As such, you need to be able to compete with the best of the hundreds of thousands of online stores currently on the Internet today. But how do you do that? You need to make sure your website…
-
Sales and Marketing Training
Content Marketing vs. Advertising: Two Paths to Customer Connection
Businesses face a crucial decision in how they reach their customers. While content marketing and advertising aim to grow business, they represent fundamentally different approaches to achieving this goal. Understanding these differences helps organizations make informed decisions about their marketing investments. The Nature of Content Marketing versus Advertising While they often work in tandem, each takes a different path to…
-
Social Media & Influencer Marketing
10 Takeaways From Gary Vaynerchuk’s Speech On Customer Retention and the ROI of Social Media
I’m not sure I’ve heard a speech that more closely matched the way we work with our customers. Like many of the other folks I respect in the online marketing industry, Gary Vaynerchuk isn’t just blowing smoke with theory… he’s aggressively applied, tested, and fine-tuned his approaches to online marketing – and succeeded. This is a matter-of-fact style speech (warning:…
-
Advertising Technology
PPC versus SEO: Spy vs. Spy
Does anyone remember the old Spy vs. Spy comics? Funny stuff! Each Spy always scheming to outdo the other. There is a similar business mindset today when companies are considering a search engine marketing strategy. Business’s immediately pick sides: Pay Per Click (PPC) versus Organic Search (SEO). The goal of a search marketing strategy is to generate leads or sales.…
-
Customer Data Platforms
Gleam: Marketing Apps Designed To Grow Your Business
A friend of mine said that he believes marketing is a job where you make people who don’t want to buy something buy it. Ouch… I respectfully disagreed. I believe that marketing is the art and science of pushing and pulling consumers and businesses through the purchase cycle. Sometimes marketing requires amazing content, sometimes it’s an unbelievable offer… and sometimes…
