This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
Mailchimp: All-In-One Site, E-Commerce, Marketing, Automation, And Email Marketing Platform
Today, Intuit Mailchimp is a formidable marketing platform and email service provider (ESP) that’s simply hard to beat. Years ago, I was running our newsletters off of Mailchimp but left the platform when my account was disabled for a spam complaint – with a list that was grown purely organically and used Mailchimp’s double opt-in. At the time, the platform…
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Content Marketing
How to Write a B2B Case Study That Builds Trust and Drives Action
In B2B marketing, case studies are among the most powerful tools for building credibility, establishing expertise, and influencing buying decisions. Yet, many companies sabotage their efforts by stretching the truth, cherry-picking exceptional results, or focusing too much on themselves. The result? A piece that reads more like an infomercial than a business proof point. A great case study isn’t about…
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5 Bizarre Tips to Double Your Productivity
Dawud tagged me over at his blog. He has a great post over there on How to Stay Focused For Greater Productivity. In it, he tells how he sets apart 50 minutes daily to focus and execute. I’ve not disciplined myself to set aside a time each day like this but it’s something I’m going to try. Here’s how I…
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Sales Enablement, Automation, and Performance
Beyond Affiliates: Why Building Channel Sales Is Key To Selling Software
As a business owner, I can’t tell you how often I get approached with the opportunity to make an extra buck or two on affiliate revenue. If I will just use my clout to hock their wares, they’ll pay me money. And, after all, as long as someone pays me money I’m motivated to do it… right? Wrong. If you’re…
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Email Marketing & Automation
Key Strategies for Email Marketing
Email marketing continues to be the surest way to reconnect, retain and attract customers. While there are challenges getting in the inbox, there are still strategies that produce results for highly productive email marketing teams. The 2014 Adestra/Econsultancy Email Marketing Industry Census surveyed over 1,100 digital marketers and figured out which attributes are critical for creating an email marketing dream…
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Analytics & Testing
Who Will Build Your Next Website?
I had a great conversation with a transitioning veteran today who was eager to dive into development. He was disappointed because he was applying for junior front-end developer jobs throughout the region but walked away feeling unqualified and defeated. I encouraged him that the issue wasn’t his qualifications, the issue was confusion within our industry. For the last two decades,…
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Marketing Tools
Business Process Automation Solutions: The Comprehensive Guide
In today’s fast-paced digital landscape, organizations continuously seek ways to enhance efficiency, reduce costs, and stay competitive. Business process automation solutions have emerged as a game-changer, enabling companies to streamline workflows and optimize operations. This guide delves into the key aspects of business process automation, including the steps to implement it, the services available, and the tangible benefits it brings.…
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Content Marketing
Blogging for Business: New Tricks for Old Dogs
No one can argue the absolute dominance of blogs on popularity and, in turn, search engine ranking. The popularity of blogs comes from this new method of communication that has evolved on the web – more personable, less refined and genuine. Technorati is tracking over 112.8 million blogs at the moment with thousands of blogs being created each hour. Open…
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Marketing Books
Free eBook: Moving to Social CRM
Customer Relationship Management is a key to most organizations, providing them with the customer intelligence and data they need to maintain a good relationship with their customers. Layering social media on top of your customer relationship activities can accelerate your company’s performance and build a much tighter relationship – resulting in more opportunities to communicate with clients outside formal processes…
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Content Marketing
Why Your Next Business Computer Should Be a Mac
I’ve been a fan boy since my friend Bill purchased me an Apple TV. Before you knew it, I had a home full of Macs and my business is now all Macs. Coming from the PC world, there have been some challenges. A couple examples off the top of my head… no macros in Office, no Microsoft Access. That’s a…
