This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Blogging for Business: New Tricks for Old Dogs
No one can argue the absolute dominance of blogs on popularity and, in turn, search engine ranking. The popularity of blogs comes from this new method of communication that has evolved on the web – more personable, less refined and genuine. Technorati is tracking over 112.8 million blogs at the moment with thousands of blogs being created each hour. Open…
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Content Marketing
Why Your Next Business Computer Should Be a Mac
I’ve been a fan boy since my friend Bill purchased me an Apple TV. Before you knew it, I had a home full of Macs and my business is now all Macs. Coming from the PC world, there have been some challenges. A couple examples off the top of my head… no macros in Office, no Microsoft Access. That’s a…
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Advertising Technology
Hello, I’m a Mac. And I’m a PC.
We all love Apple’s commercials that poke fun at PCs. While I’m an Apple household, I think that sometimes Mac users are a bit over the top of how great their platform is, so I decided to poke a little fun at the campaign. Hello, I’m a Mac. And I’m a PC. PC: I have RAM, a Motherboard, a Processor,…
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Email Marketing & Automation
With Mailbox, I Might Make Inbox Zero
When I hear professionals like Michael Reynolds of Spinweb discuss Inbox Zero (reaching a point where you have no emails in your inbox), I quietly snicker and mumble “Your mother is a hampster, and your father smelt of elderberries!”. My inbox has over 3,000 messages. A couple months ago it was over 20,000 messages until I accidentally deleted 17,000. I…
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Customer Data Platforms
Oracle Sales Cloud: Drive Predictable Growth with Smarter Selling
Modern sales teams face unprecedented challenges. Buyers are more informed, sales cycles are more complex, and expectations for personalized engagement have never been higher. Sellers spend too much time on manual CRM tasks and too little on what actually drives revenue—meaningful customer conversations. Oracle Sales Cloud Oracle Sales Cloud is an enterprise-grade CRM platform built to guide sellers toward smarter,…
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Content Marketing
Why I Work for Free and Wil Wheaton May Be Incorrect
This post isn’t a debate, and I’m not trying to start an argument with Wil Wheaton and his post, you can’t pay your rent with the unique platform and reach our site provides. Wil Wheaton is an established brand with a significant following. He’s worked hard to develop his audience and community – hence the outcry and agreement with his…
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Social Media & Influencer Marketing
4 Ways You Can Use User-Generated Content to Foster Brand Loyalty
A customer-centric approach is the ultimate key to marketing success. And to stand out from the competition, businesses must implement methods encouraging client brand loyalty. When done right, it builds lasting customer relationships. Moreover, buyers believe that a specific brand fits their requirements and resonates with their values. User-generated content (UGC) is the ideal bridge between your brand’s repeat customers…
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Content Marketing
The Inbound Marketing Process
Impact Branding & Design has put together this beautiful infographic, The Inbound Marketing Process that sums up the inbound marketing process in 6 steps. Inbound marketing is a complex process – with many dependencies between channels, so it’s not easy to get a process simplified graphically like this. Inbound Marketing can be a very confusing and monumental process. Our goal…
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Content Marketing
Jamballa: Blogger Outreach for Brands
Blogger outreach can provide businesses with high quality reviews, product awareness and good brand perception, by being aligned with respected bloggers in your industry. Jamballa is a new service matching bloggers and brands together based on criteria they specify. This means bloggers are never hassled by products they are not interested in and businesses are only connected with bloggers who…
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Content Marketing
Curata: Curate Relevant Content for your Business.
Curata is content curation software, assisting you to easily find, organize and share relevant content for your business. Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share your own content, and who can spread…
