This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Social Media & Influencer Marketing
Diigo: The Collaborative Bookmarking Tool for Organizing and Sharing Web Content
Learners and researchers often find themselves overwhelmed by the sheer volume of online information. Keeping track of valuable resources, organizing them effectively, and collaborating with others can be daunting. Fortunately, there is a solution that addresses these challenges head-on. Diigo Diigo is a powerful social bookmarking and annotation tool that enables users to collect, organize, and share web content easily.…
- Content Marketing
WordPress.com? Here is why I would use it first.
WordPress is one of the major blogging platforms available and comes in two forms, WordPress.com and WordPress.org. First form, WordPress.com, is a commercial service that offers free and paid blogging tools (using WordPress of course) on the web. WordPress.com uses the software as a service model (a.k.a. SaS), maintaining the blogging software tools and taking care of things like security…
- Content Marketing
Workamajig: Financial and Project Management for Creative Agencies
Workamajig is a web-based system for managing your advertising or marketing agency’s finances and client projects. More than 2,000 firms utilize their marketing management software for their in-house departments. Workamajig is a customizable, Web-based project management software that streamlines everything your agency does – from new business and sales leads to staffing and creative execution, all the way through a…
- E-commerce and Retail
How Should You Sell Online
Choosing where to sell your items online can be a bit like buying your first car. What you choose depends on what you are looking for, and the list of choices can be overwhelming. Community e-commerce sites offer an opportunity to tap into a very wide network of customers but they take a larger cut of the profits. If you…
- Content Marketing
Should You Market to Keywords with No Search Volume?
Keywords are the common language between your prospect, your website and the search engine results you’re found in. They’re important because of their relevance and ability to convert. For a site like Martech, broad keywords may be important to drive visits. But that’s only because visits and overall popularity are the goal of this blog. For your business, visits shouldn’t…
- Analytics & Testing
Engagement Is NOT A Marketing Key Performance Indicator (KPI) for Most Companies
Don’t believe me? How much money does your company make from comments? How much money does your company make from those people who comment? How much money does your company make from people that comment on your social media posts? Probably none. Engagement, as measured by comments or participation, is nonsense for the vast majority of businesses. Many experts will…
- Marketing & Sales Videos
Do You Have a Home Page Video? Should You?
I recently came across the State of Video 2015 report from Crayon, a site that mentions it has the most comprehensive collection of marketing designs on the web. The 50-page research report focused primarily on detailed breakdowns of which companies use video, whether they used free hosting platforms like YouTube or paid platforms like Wistia or Vimeo, and which industries…
- Content Marketing
It’s Science: Audio Quality Dramatically Impacts Video Engagement. How To Improve Yours!
This may seem counterintuitive, but a great video with poor audio quality will drive down engagement more than a poor video with great audio quality. Audio quality plays a crucial role in the effectiveness of video content. Despite the visual nature of videos, audio is an integral component that significantly impacts viewer engagement and satisfaction. This can’t be understated. Poor…
- Sales Enablement, Automation, and Performance
Elevating Your Professional Image: A Comprehensive Guide to Business Card Optimization
A well-designed and optimized business card can be a powerful tool for making lasting impressions and fostering valuable connections. Gone are the days when a simple piece of paper with contact information sufficed; now, professionals are seeking innovative ways to make their business cards stand out. This article will delve into the various aspects of business card optimization, including digital…
- Analytics & Testing
Ready, Fire, Aim
This evening was a great night spent with some very well-known sales, marketing and branding experts. We were invited to a very nice restaurant in a private room. The purpose of the meeting was to help a colleague who wanted to take his business to the next level… or a few levels beyond where it is now. There was a…
