This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
WordPress.com? Here is why I would use it first.
WordPress is one of the major blogging platforms available and comes in two forms, WordPress.com and WordPress.org. First form, WordPress.com, is a commercial service that offers free and paid blogging tools (using WordPress of course) on the web. WordPress.com uses the software as a service model (a.k.a. SaS), maintaining the blogging software tools and taking care of things like security…
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Marketing & Sales Videos
Do You Have a Home Page Video? Should You?
I recently came across the State of Video 2015 report from Crayon, a site that mentions it has the most comprehensive collection of marketing designs on the web. The 50-page research report focused primarily on detailed breakdowns of which companies use video, whether they used free hosting platforms like YouTube or paid platforms like Wistia or Vimeo, and which industries…
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Event Marketing
What We’ve Learned About Customer Acquisition by Swinging for the Fences
Take us out to the ballgame? Yes! 3DplusMe, a company acquired by WhiteClouds, has been a licensee of MLB for the past two years, creating interactive 3D experiences and personalized full-color 3D products for ballgame-goers. We built and provide the technology that enables MLB attendees to get drafted to their favorite team and “become” a player via our capture-to-print platform. …
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Sales Enablement, Automation, and Performance
Custom LMS: The Game-Changer in Sales Training
Sales in today’s business world presuppose more than mere communication with clients. It is a process that is becoming increasingly multifaceted and calls for constant productivity enhancement. One of the most useful tools to help this kind of evolution is the Learning Management System, or LMS, for short. Customized solutions are easily accessible; however, a tailored LMS solution can enhance…
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E-commerce and Retail
How Should You Sell Online
Choosing where to sell your items online can be a bit like buying your first car. What you choose depends on what you are looking for, and the list of choices can be overwhelming. Community e-commerce sites offer an opportunity to tap into a very wide network of customers but they take a larger cut of the profits. If you…
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Content Marketing
It’s Science: Audio Quality Dramatically Impacts Video Engagement. How To Improve Yours!
This may seem counterintuitive, but a great video with poor audio quality will drive down engagement more than a poor video with great audio quality. Audio quality plays a crucial role in the effectiveness of video content. Despite the visual nature of videos, audio is an integral component that significantly impacts viewer engagement and satisfaction. This can’t be understated. Poor…
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Customer Data Platforms
BigQuery: How To Use SQL To Create Demo PII Name, Address, Email, and Phone Number Data
Safeguarding the sensitive information of your customers is crucial. Personally Identifiable Information (PII), such as names, addresses, and phone numbers, is heavily regulated under data privacy laws like GDPR, CCPA, and HIPAA. However, developers, data analysts, and QA teams still need to work with realistic data for testing, development, or demonstrations. For example, I’ve been developing an OpenINSIGHTS demo account…
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Content Marketing
Blogs Versus Forums: Which One Is Right For Your Marketing Efforts
A frequent concern that is brought up when discussing corporate blogging as a business strategy is the fear of customers airing their complaints. When this question was posed in a class I did last week; I missed a critical point I usually discuss. At this core is the difference between a forum and a blog. What Distinguishes a Blog from…
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E-commerce and Retail
ACTIVE Network and Viralstyle: Participant Management and Merchandising
ACTIVE Network annually processes nearly 100 million registrations and more than $3B in payments for over 47,000 organizers and 200,000 activities and events. ACTIVE Network® is the leading global marketplace for activities and events, connecting participants and activity organizers, while offering unparalleled business intelligence through our industry-leading data solutions and insights platform that helps organizers drive increased participation and revenue.…
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Content Marketing
360 Stories: Create, Edit and Publish Your 360˚ Video Campaigns
Facebook partnered with Blend Media earlier this year to help bring more 360˚ video content to the platform, also launching a community hub for 360 video creators. The community offers access to video tutorials sourced from the worldwide creative community. Experienced professionals will offer tips including how to create 360˚ video when using a selfie stick, working in low-light conditions with different 360˚ cameras…
