This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Analytics & Testing
Ready, Fire, Aim
This evening was a great night spent with some very well-known sales, marketing and branding experts. We were invited to a very nice restaurant in a private room. The purpose of the meeting was to help a colleague who wanted to take his business to the next level… or a few levels beyond where it is now. There was a…
- Content Marketing
WebSite X5: Build, Deploy and Update Sites from the Desktop
I’m a huge fan of content management systems online, but there are times when we just need to get a site up and running. Configuring the CMS, optimizing it, managing users, and then working around a clunky editor or limited template that needs customizations can slow progress to a crawl when you’ve got an urgent need to get a site…
- Artificial Intelligence
The Impact of AI and Machine Learning on Digital Publishing
The digital advertising and publishing industry is undergoing some rapid transformations due to the adoption of AI and ML technologies. They are completely reshaping how advertisement is created, distributed, and monetized. Moreover, these technologies enable publishers to meet ever-evolving consumer demands more effectively. In this post, we are going to explore how AI and ML are revolutionizing traditional publishing models…
- Event Marketing
Dropping the Super Bowl for Digital Media
More and more businesses are embracing technology when it comes to their marketing strategies. When Pepsi pulled out of the Super Bowl, traditional journalists called it a gamble. Not advertising in the Super Bowl is a gamble? Really? A Super Bowl advertisement costs $3 million dollars per 30 seconds. Pepsi planned two 30 secoond ads and a 60 second ad……
Intuit TurboTax Makes the IRS Look Good
Strike One… today was tax day. I wasn’t really looking forward to doing my taxes, but I want to get them completed with plenty of time left. Having a part-time business (that currently loses money) makes keeping records absolutely necessary and I hate records. So I basically have a file cabinet that I shove notes, receipts, and mileage logs into.…
- E-commerce and Retail
ACTIVE Network and Viralstyle: Participant Management and Merchandising
ACTIVE Network annually processes nearly 100 million registrations and more than $3B in payments for over 47,000 organizers and 200,000 activities and events. ACTIVE Network® is the leading global marketplace for activities and events, connecting participants and activity organizers, while offering unparalleled business intelligence through our industry-leading data solutions and insights platform that helps organizers drive increased participation and revenue.…
- Social Media & Influencer Marketing
The Importance of Intent and Placement With Reach
Reach is often a metric that attracts marketers because they strive to reach as many people as possible, hoping to maximize their brand’s exposure and potential customer base. However, focusing solely on reach can be misleading, as it fails to consider two crucial factors: placement and intent. Let’s explore the significance of these factors and how they impact the effectiveness…
- Content Marketing
Judge Name Ideas From Audience’s Perspective
When judging naming ideas, keep in mind the real world experience, not the pseudo-experience of creative presentations. Here’s the thing, when you say or show a name idea to someone with the intention of getting her buy-in or feedback, she doesn’t have the same experience that the consumer in the field will have. When you present the name ideas, your…
- Content Marketing
360 Stories: Create, Edit and Publish Your 360˚ Video Campaigns
Facebook partnered with Blend Media earlier this year to help bring more 360˚ video content to the platform, also launching a community hub for 360 video creators. The community offers access to video tutorials sourced from the worldwide creative community. Experienced professionals will offer tips including how to create 360˚ video when using a selfie stick, working in low-light conditions with different 360˚ cameras…
- Advertising Technology
Features of Google Ads Bidding Strategies For Business — What You Need To Know
Almost everyone has encountered a situation where they need to purchase expensive products they will use frequently in the future. Typically, when searching, an Internet user will focus exclusively on criteria that are important to them. This refers to product characteristics, pricing policies, and other features that make the product highly effective or set the business owner apart from the…
