This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Configuring an Internal PC for External Access
With the adoption of firewalls and routers, connecting to another computer via the Internet has become a real challenge. If you’d like to configure your computer so external access is possible, there are some in-depth configuration changes that you need to make to your network. 1.webp” alt=”” title=”Network” width=”475″ height=”117″ class=”aligncenter size-full tie-image2391″ /> Obtain your IP Address or DynDns…
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ClickMagick: Stop Wasting Ad Spend, Accurately Measure Ad Clicks, and Start Optimizing Smarter
When ad spend is mounting, conversion discrepancies pile up, and you’re struggling to sew together data from scattered sources, frustration sets in fast. You need every click, every action, every funnel step crystal‑clear, without blind spots or guesswork. ClickMagick Enter ClickMagick: a precision first-party tracking and attribution platform built for performance-driven marketers. In just one sentence, ClickMagick delivers a single…
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The Secret Art of Digital Marketing
This infographic from Hostgator bounces around between advertising and promotion, tools and actual digital marketing events. SEO is a strategy, but Analytics isn’t a strategy – it’s a tool to help determine the strategy. Paid marketing is part of an overall strategy but not a strategy in and of itself. And conversion isn’t a strategy, it’s the result of a…
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Why Google Doe$n’t Care
Read Write Web has an article on content farms and the impact on search. We discussed content farms at an executive roundtable at Webtrends a bit as well… real-time analytics will definitely play a role. Content farms are publications sites that publish content to grab search engine traffic for profit. Hmmm… sounds a little like blogging for search to me.…
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9 Steps for Planning Your Next Social Advertising Campaign
On this last week’s podcast, we shared some great information, tips and tricks on social advertising. Recently, Facebook released some incredible statistics on its social advertising revenue. Overall revenue is up and ads themselves are 122% more costly. Facebook is absolutely embraced as an advertising platform and we’ve seen both incredible results and others that left us scratching our head.…
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Phonesites: Create Sales Funnel Websites and Landing Pages in Minutes Using Your Phone
This might really anger some folks in my industry, but many companies simply don’t have a model that supports the investment into a massive site deployment and content marketing strategy. I know quite a few small businesses that still go door-to-door or depend on word-of-mouth to support an impressive business. Phonesites: Launch Pages In Minutes Every business has to balance…
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Responsive Web Design
Ok, I’m old so I can remember this but you guys may not be able to. Do you remember when we used to be able to fix cars? A good Sears toolset and we were good to go… just needed some rags and some muscle and you could just about fix any problem with a car. Not anymore. I barely…
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Beyond Affiliates: Why Building Channel Sales Is Key To Selling Software
As a business owner, I can’t tell you how often I get approached with the opportunity to make an extra buck or two on affiliate revenue. If I will just use my clout to hock their wares, they’ll pay me money. And, after all, as long as someone pays me money I’m motivated to do it… right? Wrong. If you’re…
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Is Social Impacting Search Rank?
This is another one of those great arguments of causation versus correlation. Does getting social mentions directly impact your search engine ranking? Or is social a great barometer of activity on the web that generates other factors that influence ranking. Google and Facebook aren’t really friends at this point – with Microsoft having access to Facebook activity, it’s doubtful that…
