This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
Are You Really in the 1% of LinkedIn?
Numbers. Sometimes they drive me nuts. Today is a great example. LinkedIn emailed congratulating their members in the top percent of profiles viewed. Here’s the key… profiles viewed. Here’s what the email looks like… compliments of friend Daren Tomey: Daren is a hard-charger in my 1% club of sales executives nationwide. I’m not going to take that away from him.…
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Content Marketing
While You Were Having Dinner and Watching TV, We Were Building Businesses
This weekend, 57 entrepreneur have been working on starting seven new business. From software tools and social media to a portable laptop desk, the ideas are starting to come together. And if you are curious enough about how all this is going to turn out, and what the judges ( including Douglas Karr) think about the business ideas, join us…
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Analytics & Testing
Stop Saying Attention Spans are Decreasing, They’re NOT!
We love snackable content just as much as the next person, but I believe there’s a huge misconception in our industry. The notion that attention spans are decreasing needs some context put around it. First, I absolutely disagree that people are spending less energy educating themselves around their next purchasing decision. Consumers and businesses that spent a lot of time…
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Email Marketing & Automation
Follow Up Fred: Start Marketing Automation for Your Online Course to Win More B2B Sales
One of the most profitable ways to make money through an online course or eCourse. To get subscribers to your newsletter and to convert those leads to sales, you can offer free, live online webinars or free downloads of ebooks, white pages, or other incentives to get potential B2B customers ready to buy. Start Your Online Course Now that you’ve…
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Artificial Intelligence
Agentic AI: How Agents, Workflows, and Orchestration Are Evolving Marketing Automation
The marketing automation industry is undergoing a profound transformation, driven by agentic AI—autonomous systems that can analyze data, make decisions, and execute tasks without human intervention. The global Agentic AI in Enterprise IT market is poised for explosive growth, expected to surge from USD 4.1 billion in 2024 to USD 182.9 billion by 2034, driven by a staggering 46.2% compound…
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Marketing Infographics
Geosocial and Location-Based User Adoption
Some pretty amazing stats on adoption of Geosocial and Location-Based Services (LBS) via mobile devices have been revealed in this inforgraphic from Flowtown – Social Media Marketing Application. Over 58% of smartphone users are utilizing these services. The infographic defines each of the services as: Geosocial Networking – this type of social networking uses geographic services and capabilities, such as…
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E-commerce and Retail
Is Drone Delivery Going to Take Off Soon?
Testing the latest technologies is the fun part of my work. I often purchase technology just to give it a test and ensure that I’m keeping up. Months ago, I purchased a DJI Mavic Air, and tested it with a few clients. I’m not a gamer, so I’m pretty rusty behind a controller. After testing it on a few flights,…
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Content Marketing
Video: Blogs in Plain English
Another great video from Common Craft found via Ade’s blog: Some constructive criticism, though… this video really missed the boat on the technology behind blogging – things like pings, trackbacks and search engine optimization. Blogging is the High Octane Fuel for the Search Engine What the video does not speak to is the power of blogging in accelerating topics to…
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Content Marketing
10 Affiliate Marketing Lessons Learned from Jeremy “Shoemoney” Schoemaker
Jeremy Schoemaker, better known as Shoemoney in the digital marketing world, has been an influential figure in Internet marketing for years. Through his courses, blog posts, and public speaking engagements, he has shared valuable insights that have shaped many marketers’ strategies, including myself. Here are ten key lessons I’ve learned from Shoemoney’s teachings: Embrace Transparency: One of the most striking aspects of…
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Analytics & Testing
Google Facts – Organic and Paid Search
Whether you appreciate them or not, Google owns the playground that marketers must be working in. Whether it’s paid advertising with Google or organic placement in the search engine, you might be underestimating the reach of Google. This infographic from Wordstream puts it all into perspective. From Wordstream’s Google Facts Infographic: Our research for the infographic included over 2,600 AdWords…
