This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Artificial Intelligence
AI Is Changing How Marketers Train Their Teams—Here’s What They Need To Know
As AI impacts marketing, it’s also redefining what human expertise needs to look like in this landscape. Brand marketers now have a unique responsibility: balancing AI-driven efficiency with the irreplaceable qualities that only people can bring. This shift is no longer a distant concern; a recent report by MIT suggests that while AI systems can improve productivity, their potential risks…
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Sales Enablement, Automation, and Performance
Crunched: A Presentation Platform That Helps You Sell
Crunched is an online meeting and presentation platform optimized for sales. Competing directly with folks like WebEx and GotoMeeting, Crunched has simplified the process by having a system that focuses on the meeting, tracking and sharing of the file, presentation or your screen through a web page. No software for anyone to download and setup… just meet and go at…
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Sales Enablement, Automation, and Performance
5 Misperceptions of Marketing and the Reality
We’re working on a proposal right now where the prospect stated they wanted to move quick. Most salespeople would salivate with the opportunity to get a quick signature, but I view it now as a warning sign. Moving quickly typically leads to an expectation of getting leads quickly. While that may be possible until we thoroughly analyze the client, the…
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Artificial Intelligence
Grapes in, Champagne Out: How AI is Transforming the Sales Funnel
Behold the plight of the sales development rep (SDR). Young in their career and often short on experience, the SDR strives to get ahead in the sales org. Their one responsibility: recruit prospects to fill the pipeline. So they hunt and hunt but can’t always find the best hunting grounds. They create lists of prospects they think are great and…
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Email Marketing & Automation
Seven Steps to Supercharge Your Holiday Marketing Campaign
The holidays are here, and with them comes a golden opportunity for brands to shine. Q4 is a pivotal time for businesses, as consumers are actively hunting for gifts and’ll either land on your products or someone else’s. 84% of consumers said they found ads helpful during holiday shopping, and 43% said they plan to shop more this year than…
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Email Marketing & Automation
Brevo: All-in-One Email Marketing Software for Every Business
Businesses of all sizes face the challenge of building lasting customer relationships while delivering impactful marketing campaigns. These challenges are often compounded by the need for efficient tools that don’t require steep learning curves or extensive budgets. Enter Brevo (formerly Sendinblue) —an all-in-one marketing platform designed to simplify, enhance, and accelerate your email and multichannel marketing efforts. Brevo Brevo is…
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Advertising Technology
Wayin Launches Lightning Fast Mobile Social Stories
Digital advertising has reached a tipping point. 50% of adults actively avoid ads on mobile and desktop and another 47% actively avoid in-app ads. These are the numbers driving Wayin’s tool, Social Stories, an important tool for brand marketers and advertisers. Today, if users on Instagram click or swipe up on a Sponsored Story, it often takes a full five seconds…
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Marketing & Sales Videos
REMME: Will Blockchain Rid Us of Logins and Passwords?
One of the more exciting technologies is blockchain. If you’d like an overview of blockchain technology – read our article, What is Blockchain Technology. Today, I happened across this ICO, REMME. What is an ICO? ICO is an Initial Coin Offering. An ICO occurs when someone offers investors some units of a new cryptocurrency or crypto-token in exchange against cryptocurrencies…
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Social Media & Influencer Marketing
Social Media PR – Risks and Rewards
A number of years ago, I discovered the benefits of on-line PR as a way of extending exposure for my clients. In addition to submission to established news sites, I created my own site – Indy-Biz, as a way of sharing good news stories about clients, friends and the local biz community. For more than two years the site has…
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E-commerce and Retail
Free Shipping versus Discounting
I’m not so sure you can equate these two strategies of customer enticement. It seems to me that discounting is a great means of getting someone to your e-commerce site, but free shipping may be the way to increase conversion rates. I’m also curious how loyal bargain shoppers are. If you steeply discount, do folks some day return and purchase…
