This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
MockupsJar: Stock Mockups for Mobile and Desktop
There truly is a marketplace for anything – especially in the marketing technology world. I’m a firm believer in saving time and not doing anything that’s labor intensive twice. MockupsJar is one of those services. Rather than hiring a photographer and having them take photos of your application or site on a smartphone, desktop or in the browser – why…
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Public Relations
How to Generate Sales Leads and Boost Growth with Your Next Public Relations Campaign
Every business needs sales leads to survive and many of them turn to public relations as a way to help fill the sales pipeline. However, for many sales teams, there is often a great deal of misunderstanding about how PR actually works. Sales teams expect PR to be a lead-generating tap that produces instant customers, which it can be –…
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Content Marketing
B2B Podcasting: Building a Podcasting Strategy for Acquisition and Thought Leadership
Having produced and hosted some world-class B2B podcasts, I’ve realized the immense potential it holds for B2B companies looking to connect with their target audience, share valuable insights, and establish thought leadership in their industry. Through my experience and working with experts like Mark Schaefer, I’ve discovered that a well-executed podcasting strategy can be a powerful tool for building brand…
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Content Marketing
Influence Marketing Strategies
Some fascinating statistics associated with word of mouth marketing. In my opinion, this is the most underestimated marketing strategy with, perhaps, the highest impact. Companies, products and services worth mentioning skyrocket in popularity due to this incredible channel. In recent years, with the advent of social media, influence is truly traveling at the speed of light. Simply put, it you…
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Analytics & Testing
mention: Media Monitoring and Management Made Simple
Todd Wheatland, head of thought leadership at Kelly Services, recently wrote about mention on a post from Social Media Examiner, 14 Social Media Tools used by Marketing Pros. mention is a comprehensive social monitoring and media monitoring platform. mention was developed as a user-friendly replacement for Google Alerts. They’re a textbook example of how to build a platform by doing…
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Analytics & Testing
12 Steps to Building Demand for Your New Agency
Last week was an amazing week at Social Media Marketing World where I spoke on the topic of Influencer Marketing. While the audience was mostly corporations looking for advice on how to implement at successful strategy, I returned home and had a good question from one of the attendees curious about how I built enough influence and demand to start…
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Email Marketing & Automation
Research: Email List Quality is Top Priority for B2B Marketers
Many B2B marketers know email marketing can be one of the most effective lead generation tools, with research from the Direct Marketing Association (DMA) showing an average ROI of $38 for each $1 spent. But there is no doubt that implementing a successful email campaign can have its challenges. To better understand the challenges marketers are facing, email marketing software…
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E-commerce and Retail
A Procrastinator’s Guide to Holiday Marketing
The holiday season is officially here, and it’s shaping up to be one of the biggest on record. With eMarketer predicting retail e-commerce spending to surpass $142 billion this season, there’s plenty of good to go around, even for smaller retailers. The trick to staying competitive is to get smart about preparation. Ideally you will have already begun this process,…
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Event Marketing
How Tech Conferences Are Changing Together With Founders, Investors and The World
All classic tech conferences begin in a similar fashion. Early in the morning, you arrive at a warehouse building. Colourful banners, lively music, and groups of attendees with badges suggest this isn’t a scene from a crime drama. A cheerful volunteer scans your QR code pass—a small initiation ceremony—and hands you a personalised badge. The doors open, allowing you into…
